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The present application is related to and claims the benefit under 35 USC § 119(e) of priority from Canada application No. 2,517,797 filed Aug. 4 2005, the disclosure of which is hereby incorporated by reference.
The present invention relates to method of covering tobacco product from public view in compliance with tobacco legislation.
The tobacco industry is being legislated to remove or cover tobacco product on display from the public. In order to accommodate the tobacco legislation in the past, retailers have removed tobacco product from existing displays and hide the tobacco inventory in drawers until requested by tobacco purchasers. Retailers have also tried to cover the tobacco product on display with a shower curtains type apparatus that hangs from a rod mounted to the ceiling above or attached to the front of the display. Other retailers have had large custom made doors built specifically for their sites that are mounted to the ceiling and/or floor. These past attempts to cover the tobacco product from view require extensive trade labour, site-specific measurements and installation. One embodiment of the present invention is that it sits onto there existing tobacco shelves and utilizes the current tobacco shelving system in order to simplify installation. Instead of custom make door solution to fit each retailers site situation, the present invention is mass manufacture to fit current specification of tobacco shelving in existence today. A retailer would only be required to clear their current inventory on the shelves and insert the shelf insert cabinet frame with doors onto those shelves in their current set up position. This is considerably less time consuming and less costly to implement then past solutions.
One prior arts filing named “Cabinet with Sliding Doors” invented by Jay G Fenwick Patent # CA 901058 Issued May 23 1972, the invention calls for shelves to be provided and adapters(tracks) for holding and guiding sliding type doors fitted to the front edge portion of the shelves Although this prior art uses standardized upright or post in existence, it is vary different then the present invention in that new shelves are required to be installed by hooks or shelf brackets and that adapters are required to be installed to the front edge of these new shelves. The present invention utilizes existing tobacco shelving and does not require hardware installation, additional brackets or hooks The prior art aims to have cabinets built and modified on site to fit the site specific situations The present invention is pre-manufactured to fit specification of existing shelves and does not require modification on site. This prior art was not designed specifically to fit existing tobacco shelving and would not be able to fit into the tobacco shelving system in use today
Another embodiment of the present invention is that it comes closer then any other past solutions in replicating the traditional look of the tobacco display. The present invention will have a plurality of ticket channels or tracks on the fronts of doors in order for Tobacco companies to slide their backer panels where permitted. Alternatively, the present invention can be painted in a colour that is similar to the colours currently used today bay tobacco companies. The only change to the display that that the public will notice is the doors that block the view of product when closed. Most solutions in the past change the appearance of the tobacco display so significantly so as to render the display of no marketing value to tobacco manufactures. Subsequently, tobacco manufactures will stop paying for this display area causing retailers to lose a significant revenue stream. Therefore, there is a demand for a fixture that is cost effective, easy to implement and at the same time able to replicate the look of the traditional tobacco display.
There is therefore a need in the retail industry for a cost effective method of covering up the view of tobacco product while still maintaining access to product
FIG. 1 illustrates the shelf insert with hinged door
FIG. 2 illustrates the shelf insert with addition rails to form cabinet frame with door
FIG. 3 illustrates the front slope design of the cabinet frame with hinged door
FIG. 4 shows a shelf insert with pull down door inserted onto tobacco shelving
FIG. 5 shows a shelf insert cabinet frame with door inserted onto tobacco shelving
FIG. 6 shows the assembled shelf insert, cabinet frame
FIG. 7 shows the ticket channels or tracks formed into the sheet metal construction
FIG. 8 shows the placement of magnets for door latching
The present invention is intended to provide retailers with a cost effect solution for covering tobacco product from the view of public as required by new and impending tobacco legislation
Shelf Insert with Hinged Door
A preferred embodiment of the present invention, as illustrated in the line drawing of FIG. 1 and in photograph FIG. 4, comprises of a Shelf Insert (#1) comprised of a plurality of rails, support pieces and/or sheet metal panel that that fit inside and inserts onto an existing tobacco manufactures shelf. A Door (2) is attached to the shelf insert by a hinge (#3). A plurality of magnets attached to the front rail of the tobacco shelf positioned above and/or the door handle (#4) allow the hinged pull down door to stay closed The doors hides tobacco product from public view when closed, in accordance with tobacco legislation
Another embodiment of the present invention is that it utilizes the existing tobacco shelving system, including wall mount tracks and brackets as well as shelves. This embodiment of the present invention eliminates the need for any additional hooks or brackets for mounting, making installation easy and inexpensive. Illustrated in FIG. 5.
Shelf Insert, Cabinet Frame with Various Configurations of Doors
Another embodiment of the present invention that the shelf insert (#1) further comprises of a plurality of additional rails and support pieces to form a cabinet frame (#5) as illustrated in FIG. 2 and FIG. 6. The cabinet frame attached to the shelf insert is comprised of:
The shelf insert, cabinet frame provides a solid support mechanism for additional variations of doors including a two sliding doors a, a pull out drawer as well as Pull down and Pop up hinged doors.
Another embodiment of the present invention is that the shelf insert (#1) with or without cabinet frame(#5)and attached door (#2) is built to fit into the various widths and depth of tobacco manufactures shelves utilized. Approximate sizes therefore include but not limited to
Another embodiment of the present invention is that the hinged doors (#2) with or without cabinet frame (#5) and attached shelf insert (#1) is built in a plurality of heights dimensions replicating the shelf spacing increments attainable by the tobacco manufactures shelving systems. The height spacing of shelves commonly attained are to display single stacked product, doubled stacked product and triple stacked. Door and cabinet frame heights therefore would include but not limited to:
Another embodiment of the present invention is that hinged doors latch onto the top rail of the tobacco shelf positioned above or the top rail of the cabinet frame using a plurality of magnets on the door handle (#14) and/or the front rail of the tobacco shelf or the top rail of cabinet frame (#13) FIG. 8 illustrates a plurality of magnets on the front rail of the cabinet frame which would latch onto the pull down sheet metal hinged door panel when closed.
The present invention is generally produced out of sheet metal However, the present invention can be produced to virtually the same specification in plastic, corrugate, glass wood or wood like material although if the shelf insert and doors where not manufactured out of metal. However, the functionality of the magnetic latching would be eliminated if built in a material other then metal and would therefore require another method of latching such as Velcro.
Ticket Channels or Tracks on Doors
Another embodiment of the present invention is that the doors have a plurality of ticket channels or tracks formed into the front face of the sheet metal construction (#11) and (#12) illustrated in FIG. 7. The ticket channels or tracks allow printed marketing material to be inserted interchangeably. Ticket channels or tracks can also be attached separately onto doors (#15) of FIG. 8 shows a ticket channel or track attached to the inside of the door where more marketing material can be insert and visible when opened.