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US20110040636 |
LEARNING SYSTEM FOR THE USE OF COMPETING VALUATION MODELS FOR REAL-TIME ADVERTISEMENT BIDDING
In embodiments of the present invention, improved capabilities are described for using a plurality of competing economic valuation models to predict an economic valuation for each of a plurality... |
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US20110040635 |
DYNAMIC TARGETING ALGORITHMS FOR REAL-TIME VALUATION OF ADVERTISING PLACEMENTS
In embodiments of the present invention, improved capabilities are described for dynamically determining an anticipated economic valuation for each of a plurality of potential advertising... |
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US20100179879 |
USE OF EXTENSIBLE MARKUP LANGUAGE IN A SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE
A database search apparatus and method for generating a search result list which responds to Extensible Markup Language (XML) requests from a client to a server of an on-line marketplace. A bid... |
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US20070112630 |
Techniques for rendering advertisments with rich media
In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flash™ animation, etc. For example, during the playing of rich media... |
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US20070027762 |
System and method for creating and providing a user interface for optimizing advertiser defined groups of advertisement campaign information
A system and method for creating and providing a user interface for optimizing advertiser defined groups of advertisement campaign information is disclosed. Generally, advertisement campaign... |
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US20110040612 |
MACHINE LEARNING FOR COMPUTING AND TARGETING BIDS FOR THE PLACEMENT OF ADVERTISEMENTS
In embodiments of the present invention, improved capabilities are described for refining an economic valuation model, through machine learning, to evaluate information relating to a plurality of... |
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US20100268609 |
Advertising Platform Creative Approval
A system that provides an advertising platform includes a creative auditing computing subsystem including a processor that is coupled to computer readable media having computer readable... |
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US20080040224 |
METHOD AND SYSTEM TO AGGREGATE DATA IN A NETWORK
A system and method of aggregating data in a network is described. The method may comprise receiving at a media center, via the network, user data from a plurality of network devices. Each network... |
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US20070027771 |
API for maintenance and delivery of advertising content
A system comprises multiple pods coupled to a network, each pod including a data store for storing advertisement campaigns for users, each advertisement campaign containing user information,... |
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US20060259360 |
Multiple Attribute and Behavior-based Advertising Process
A method and system for a multi-attribute and advertisement recipient behavior-based advertising process is disclosed. The advertisement recipient behavior-based advertising process enables... |
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US20050096980 |
System and method for delivering internet advertisements that change between textual and graphical ads on demand by a user
A system and method that delivers advertisements for inclusion in electronic documents, such as web content (e.g., web pages, email, etc.), in a manner that enables transition from a first display... |
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US20130346190 |
SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE
The present application is related to systems and methods for enabling information providers to influence a position for a search listing within a search result list generated by an Internet... |
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US20130282495 |
Auctioning Segmented Avails
Various embodiments enable auctioning of segmented advertisement insertion opportunities, e.g., segmented avails, associated with distributed content. In at least some embodiments, bids from... |
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US20120059707 |
METHODS AND APPARATUS TO CLUSTER USER DATA
Among other disclosed subject matter, a computer-implemented method includes receiving a first data set associated with a first data provider. The first data set includes a first set of data... |
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US20120016750 |
EXCLUSIVITY BIDDING FOR MOBILE SPONSORED CONTENT
A system for exclusivity bidding for mobile sponsored content includes one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more... |
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US20110246298 |
Systems and Methods for Integration and Anomymization of Supplier Data
The present solution is directed to methods and systems for maintaining anonymity of segment data from a third party provider while performing segment targeting via a demand side platform (DSP).... |
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US20110231264 |
ADVERTISING BID PRICE MODIFIERS
Systems, methods, and apparatuses, including computer program products for receiving, at a transaction management computing subsystem of an advertising platform, a set of original bid responses... |
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US20080040225 |
METHOD AND SYSTEM TO PROCESS A REQUEST FOR AN ADVERTISEMENT FOR PRESENTATION TO A USER IN A WEB PAGE
A system and method of processing a request for an advertisement for presentation to a user in a web page is described. The method may comprise, in an Internet Service Provider (ISP) network,... |
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US20070038514 |
Bid-based delivery of advertising promotions on internet-connected media players
Media players are programmed to automatically connect to a media object distribution server upon activating events so that media promotions may be transmitted from the media object distribution... |
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US20070027765 |
Architecture for an advertisement delivery system
A system comprises an advertiser coupled to a network and having a web property to advertise; an advertisement campaign management system coupled to the network, the advertising campaign... |
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US20060190336 |
System and method for pay for performance advertising in general media
A method for providing advertising services in general media using a pay for performance model is provided. A service provider defines at least one biddable advertisement for presentation in... |
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US20160364767 |
METHOD AND SYSTEM FOR INFLUENCING AUCTION BASED ADVERTISING OPPORTUNITIES BASED ON USER CHARACTERISTICS
Disclosed is a computer implemented method of bidding for advertisement opportunities based on user behavior data. The computer implemented method may include receiving a primary bid value... |
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US20130030915 |
APPARATUS AND METHOD FOR ENHANCED IN-STORE SHOPPING SERVICES USING MOBILE DEVICE
Apparatus and methods are provided for offering shopping assistance tools. The tools may be used by developers to create enhanced in-store customer shopping applications. The shopping assistance... |
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US20120109757 |
SPONSORED STORIES AND NEWS STORIES WITHIN A NEWSFEED OF A SOCIAL NETWORKING SYSTEM
A social networking system generates socially-relevant stories for a user based on actions taken by other users to whom the user is connected. The social networking system may receive a request... |
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US20120030031 |
USER-SPECIFIED ONLINE ADVERTISING
Methods, systems, and apparatus, including computer program products, for sponsoring content are disclosed. Input from a user is received, the input specifying one or more content items for... |
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US20070011050 |
Digital advertising system
An exemplary embodiment includes an advertising auction system that has an administration server for managing available advertising space and advertising auctions. One or more publishers can list... |
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US20060173744 |
Method and apparatus for generating, optimizing, and managing granular advertising campaigns
Systems for and methods of the present invention are directed to managing and optimizing ad campaigns. One method in accordance with the present invention comprises selecting a parent advertising... |
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US20120192220 |
USER-GENERATED SOCIAL TELEVISION CONTENT
Disclosed are various automated methods and apparatus for scheduling and distributing user-generated content as part of or during a television program that is being distributed as part of a linear... |
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US20100042495 |
Method and System for Internet Advertising Administration Using a Unified User Interface
An internet advertising campaign is administered. Campaign configuration data is received. A selection of publishers to run the campaign is received. The campaign configuration data is adjusted... |
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US20140324603 |
COMPACT DATA INTERFACE FOR REAL TIME BIDDING IN DIGITAL VIDEO ADVERTISEMENT SYSTEMS
A digital media advertisement delivery system comprising a real time bidding (RTB) platform and a plurality of bidder computers. The RTB platform is configured to receive an indication of an... |
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US20140188635 |
ONLINE MAP ADVERTISING
Systems and methods for selecting advertisements for presentation in a map space are disclosed. Map requests are received, map spaces identified, advertisement bids are received for advertisement... |
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US20140136341 |
Systems and Methods for Identifying In-View Ad Space and Performing Viewable-Only Sub-Auctions in Real-Time
Systems and methods presented herein may programmatically monitor ad space and predict whether ad space will be viewable on a user's screen upon a web page or other content loading. If an exchange... |
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US20130311303 |
ADVERTISEMENT SYSTEM WITH AUCTION/BIDDING FOR ADVERTISEMENT PLACEMENT OPPORTUNITIES
Embodiments of the invention may include receiving a plurality of bids, wherein each bid corresponds to an advertisement placement opportunity in a plurality of video frames generated by a... |
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US20110270689 |
DIGITAL ADVERTISING SYSTEM
An exemplary embodiment providing for one or more improvements includes an advertising auction system that has an administration server for managing available advertising space and advertising... |
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US20110087551 |
DIGITAL ADVERTISING SYSTEM
An exemplary embodiment providing for one or more improvements includes an advertising auction system that has an administration server for managing available advertising space and advertising... |
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US20110071900 |
ADVERTISEE-HISTORY-BASED BID GENERATION SYSTEM AND METHOD FOR MULTI-CHANNEL ADVERTISING
Disclosed are methods, apparatus, systems, and non-transitory, tangible computer-readable media associated with generating bids for multi-channel advertising environments, including in... |
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US20080140493 |
Systems And Methods For Real-Time Allocation Of Digital Content
Systems, methods, and software products allocate digital content in real time. Real-time digital content allocation includes processing sign, sales and buying parameters for a digital sign in a... |
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US20080071594 |
System and method for auctioning product placement opportunities
A method and system allowing producers of media content, for example movies, television shows, games, books, internet videos, and theater plays, to realize revenue by selling product placement... |
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US20070179845 |
MERCHANT RANKINGS IN AD REFERRALS
The claimed subject matter can provide a mechanism that facilitates a new advertising ranking architecture in the Internet advertising space, e.g., for advertising on search engine web pages... |
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US20070038508 |
Normalized click-through advertisement pricing
Normalized click-through advertisement pricing is described. Advertisements are assigned to advertisement slots on a web page. Click-through prices are calculated for each of the advertisements... |
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US20060253323 |
System and method for online trading of television advertising space
An online targeted advertising system comprises a first interface operable to enable a TV program distributor to access an online targeted advertising exchange and identify ad avails as... |
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US20140372230 |
SYSTEMS AND METHODS FOR SELECTING AND SERVING CONTENT ITEMS BASED ON VIEW PROBABILITY
A system may select and serve content items based on a view probability. The view probability may be determined using a view probability predictive model and one or more current viewability... |
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US20140229295 |
Dynamic Pricing for Content Presentations
A request for content is received. First content is selected for the request. The first content is selected from among multiple content items based on information in the request, a characteristic... |
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US20140136345 |
Systems and Methods for Efficiently Evaluating Online Advertising Inventory Prior To Sale
Systems and methods presented herein may facilitate the programmatic purchase of online advertising space as part of a real-time bidding auction. In particular, online advertising inventory... |
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US20140136344 |
Systems and Methods for Selling An Ad Space On The Same Computing Device Multiple Times
Systems and methods presented herein may include an exchange or server that may sell the same ad space within content on a computing device a plurality of times before the computing device... |
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US20140136338 |
Systems and Methods for Increasing Win Rates, Volume and Liquidity within an Internet Advertising Exchange
Systems and methods presented herein may facilitate the programmatic purchase of online advertising space as part of a real-time bidding auction. In particular, a second real-time bidding auction... |
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US20120157177 |
INTERNET CONTEST
In general, the invention relates to providing infrastructure, process controls, and software to design, advertise, and implement an on-line contest in which participants in the contest search the... |
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US20110276377 |
Communication system and method for narrowcasting
A communication system with client devices in communication with at least one communication network. User data stores are also in communication with the communications network and store user data... |
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US20110251897 |
Online Shopping Circulars
There is provided a system and method for user interfaces to navigate online shopping circulars. There is provided a method comprising retrieving circular data, presenting the circular data... |
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US20110040620 |
System and method for preparing data used to determine advertisements displayed to communications node visitors
A method for transacting an advertisement transfer is disclosed which facilitates expressing the rate structure for the individual advertisement as a function of a profile of the individual... |