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US20110040636 LEARNING SYSTEM FOR THE USE OF COMPETING VALUATION MODELS FOR REAL-TIME ADVERTISEMENT BIDDING  
In embodiments of the present invention, improved capabilities are described for using a plurality of competing economic valuation models to predict an economic valuation for each of a plurality...
US20110040635 DYNAMIC TARGETING ALGORITHMS FOR REAL-TIME VALUATION OF ADVERTISING PLACEMENTS  
In embodiments of the present invention, improved capabilities are described for dynamically determining an anticipated economic valuation for each of a plurality of potential advertising...
US20100179879 USE OF EXTENSIBLE MARKUP LANGUAGE IN A SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE  
A database search apparatus and method for generating a search result list which responds to Extensible Markup Language (XML) requests from a client to a server of an on-line marketplace. A bid...
US20070112630 Techniques for rendering advertisments with rich media  
In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flashâ„¢ animation, etc. For example, during the playing of rich media...
US20070027762 System and method for creating and providing a user interface for optimizing advertiser defined groups of advertisement campaign information  
A system and method for creating and providing a user interface for optimizing advertiser defined groups of advertisement campaign information is disclosed. Generally, advertisement campaign...
US20110040612 MACHINE LEARNING FOR COMPUTING AND TARGETING BIDS FOR THE PLACEMENT OF ADVERTISEMENTS  
In embodiments of the present invention, improved capabilities are described for refining an economic valuation model, through machine learning, to evaluate information relating to a plurality of...
US20100268609 Advertising Platform Creative Approval  
A system that provides an advertising platform includes a creative auditing computing subsystem including a processor that is coupled to computer readable media having computer readable...
US20080040224 METHOD AND SYSTEM TO AGGREGATE DATA IN A NETWORK  
A system and method of aggregating data in a network is described. The method may comprise receiving at a media center, via the network, user data from a plurality of network devices. Each network...
US20070027771 API for maintenance and delivery of advertising content  
A system comprises multiple pods coupled to a network, each pod including a data store for storing advertisement campaigns for users, each advertisement campaign containing user information,...
US20060259360 Multiple Attribute and Behavior-based Advertising Process  
A method and system for a multi-attribute and advertisement recipient behavior-based advertising process is disclosed. The advertisement recipient behavior-based advertising process enables...
US20050096980 System and method for delivering internet advertisements that change between textual and graphical ads on demand by a user  
A system and method that delivers advertisements for inclusion in electronic documents, such as web content (e.g., web pages, email, etc.), in a manner that enables transition from a first display...
US20130346190 SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE  
The present application is related to systems and methods for enabling information providers to influence a position for a search listing within a search result list generated by an Internet...
US20130282495 Auctioning Segmented Avails  
Various embodiments enable auctioning of segmented advertisement insertion opportunities, e.g., segmented avails, associated with distributed content. In at least some embodiments, bids from...
US20120059707 METHODS AND APPARATUS TO CLUSTER USER DATA  
Among other disclosed subject matter, a computer-implemented method includes receiving a first data set associated with a first data provider. The first data set includes a first set of data...
US20120016750 EXCLUSIVITY BIDDING FOR MOBILE SPONSORED CONTENT  
A system for exclusivity bidding for mobile sponsored content includes one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more...
US20110246298 Systems and Methods for Integration and Anomymization of Supplier Data  
The present solution is directed to methods and systems for maintaining anonymity of segment data from a third party provider while performing segment targeting via a demand side platform (DSP)....
US20110231264 ADVERTISING BID PRICE MODIFIERS  
Systems, methods, and apparatuses, including computer program products for receiving, at a transaction management computing subsystem of an advertising platform, a set of original bid responses...
US20080040225 METHOD AND SYSTEM TO PROCESS A REQUEST FOR AN ADVERTISEMENT FOR PRESENTATION TO A USER IN A WEB PAGE  
A system and method of processing a request for an advertisement for presentation to a user in a web page is described. The method may comprise, in an Internet Service Provider (ISP) network,...
US20070038514 Bid-based delivery of advertising promotions on internet-connected media players  
Media players are programmed to automatically connect to a media object distribution server upon activating events so that media promotions may be transmitted from the media object distribution...
US20070027765 Architecture for an advertisement delivery system  
A system comprises an advertiser coupled to a network and having a web property to advertise; an advertisement campaign management system coupled to the network, the advertising campaign...
US20060190336 System and method for pay for performance advertising in general media  
A method for providing advertising services in general media using a pay for performance model is provided. A service provider defines at least one biddable advertisement for presentation in...
US20160364767 METHOD AND SYSTEM FOR INFLUENCING AUCTION BASED ADVERTISING OPPORTUNITIES BASED ON USER CHARACTERISTICS  
Disclosed is a computer implemented method of bidding for advertisement opportunities based on user behavior data. The computer implemented method may include receiving a primary bid value...
US20130030915 APPARATUS AND METHOD FOR ENHANCED IN-STORE SHOPPING SERVICES USING MOBILE DEVICE  
Apparatus and methods are provided for offering shopping assistance tools. The tools may be used by developers to create enhanced in-store customer shopping applications. The shopping assistance...
US20120109757 SPONSORED STORIES AND NEWS STORIES WITHIN A NEWSFEED OF A SOCIAL NETWORKING SYSTEM  
A social networking system generates socially-relevant stories for a user based on actions taken by other users to whom the user is connected. The social networking system may receive a request...
US20120030031 USER-SPECIFIED ONLINE ADVERTISING  
Methods, systems, and apparatus, including computer program products, for sponsoring content are disclosed. Input from a user is received, the input specifying one or more content items for...
US20070011050 Digital advertising system  
An exemplary embodiment includes an advertising auction system that has an administration server for managing available advertising space and advertising auctions. One or more publishers can list...
US20060173744 Method and apparatus for generating, optimizing, and managing granular advertising campaigns  
Systems for and methods of the present invention are directed to managing and optimizing ad campaigns. One method in accordance with the present invention comprises selecting a parent advertising...
US20120192220 USER-GENERATED SOCIAL TELEVISION CONTENT  
Disclosed are various automated methods and apparatus for scheduling and distributing user-generated content as part of or during a television program that is being distributed as part of a linear...
US20100042495 Method and System for Internet Advertising Administration Using a Unified User Interface  
An internet advertising campaign is administered. Campaign configuration data is received. A selection of publishers to run the campaign is received. The campaign configuration data is adjusted...
US20140324603 COMPACT DATA INTERFACE FOR REAL TIME BIDDING IN DIGITAL VIDEO ADVERTISEMENT SYSTEMS  
A digital media advertisement delivery system comprising a real time bidding (RTB) platform and a plurality of bidder computers. The RTB platform is configured to receive an indication of an...
US20140188635 ONLINE MAP ADVERTISING  
Systems and methods for selecting advertisements for presentation in a map space are disclosed. Map requests are received, map spaces identified, advertisement bids are received for advertisement...
US20140136341 Systems and Methods for Identifying In-View Ad Space and Performing Viewable-Only Sub-Auctions in Real-Time  
Systems and methods presented herein may programmatically monitor ad space and predict whether ad space will be viewable on a user's screen upon a web page or other content loading. If an exchange...
US20130311303 ADVERTISEMENT SYSTEM WITH AUCTION/BIDDING FOR ADVERTISEMENT PLACEMENT OPPORTUNITIES  
Embodiments of the invention may include receiving a plurality of bids, wherein each bid corresponds to an advertisement placement opportunity in a plurality of video frames generated by a...
US20110270689 DIGITAL ADVERTISING SYSTEM  
An exemplary embodiment providing for one or more improvements includes an advertising auction system that has an administration server for managing available advertising space and advertising...
US20110087551 DIGITAL ADVERTISING SYSTEM  
An exemplary embodiment providing for one or more improvements includes an advertising auction system that has an administration server for managing available advertising space and advertising...
US20110071900 ADVERTISEE-HISTORY-BASED BID GENERATION SYSTEM AND METHOD FOR MULTI-CHANNEL ADVERTISING  
Disclosed are methods, apparatus, systems, and non-transitory, tangible computer-readable media associated with generating bids for multi-channel advertising environments, including in...
US20080140493 Systems And Methods For Real-Time Allocation Of Digital Content  
Systems, methods, and software products allocate digital content in real time. Real-time digital content allocation includes processing sign, sales and buying parameters for a digital sign in a...
US20080071594 System and method for auctioning product placement opportunities  
A method and system allowing producers of media content, for example movies, television shows, games, books, internet videos, and theater plays, to realize revenue by selling product placement...
US20070179845 MERCHANT RANKINGS IN AD REFERRALS  
The claimed subject matter can provide a mechanism that facilitates a new advertising ranking architecture in the Internet advertising space, e.g., for advertising on search engine web pages...
US20070038508 Normalized click-through advertisement pricing  
Normalized click-through advertisement pricing is described. Advertisements are assigned to advertisement slots on a web page. Click-through prices are calculated for each of the advertisements...
US20060253323 System and method for online trading of television advertising space  
An online targeted advertising system comprises a first interface operable to enable a TV program distributor to access an online targeted advertising exchange and identify ad avails as...
US20140372230 SYSTEMS AND METHODS FOR SELECTING AND SERVING CONTENT ITEMS BASED ON VIEW PROBABILITY  
A system may select and serve content items based on a view probability. The view probability may be determined using a view probability predictive model and one or more current viewability...
US20140229295 Dynamic Pricing for Content Presentations  
A request for content is received. First content is selected for the request. The first content is selected from among multiple content items based on information in the request, a characteristic...
US20140136345 Systems and Methods for Efficiently Evaluating Online Advertising Inventory Prior To Sale  
Systems and methods presented herein may facilitate the programmatic purchase of online advertising space as part of a real-time bidding auction. In particular, online advertising inventory...
US20140136344 Systems and Methods for Selling An Ad Space On The Same Computing Device Multiple Times  
Systems and methods presented herein may include an exchange or server that may sell the same ad space within content on a computing device a plurality of times before the computing device...
US20140136338 Systems and Methods for Increasing Win Rates, Volume and Liquidity within an Internet Advertising Exchange  
Systems and methods presented herein may facilitate the programmatic purchase of online advertising space as part of a real-time bidding auction. In particular, a second real-time bidding auction...
US20120157177 INTERNET CONTEST  
In general, the invention relates to providing infrastructure, process controls, and software to design, advertise, and implement an on-line contest in which participants in the contest search the...
US20110276377 Communication system and method for narrowcasting  
A communication system with client devices in communication with at least one communication network. User data stores are also in communication with the communications network and store user data...
US20110251897 Online Shopping Circulars  
There is provided a system and method for user interfaces to navigate online shopping circulars. There is provided a method comprising retrieving circular data, presenting the circular data...
US20110040620 System and method for preparing data used to determine advertisements displayed to communications node visitors  
A method for transacting an advertisement transfer is disclosed which facilitates expressing the rate structure for the individual advertisement as a function of a profile of the individual...