|
Match
|
Document |
Document Title |
|
|
US20140365318 |
VIEW-BASED PRICING OF ADVERTISEMENTS IN SCROLLABLE ADVERTISEMENT UNITS
An online system determines the pricing of an advertisement included in a scrollable advertisement unit including multiple advertisements and a display area presenting one or more advertisements.... |
|
|
US20120253947 |
METHOD AND SYSTEM FOR PROVIDING BIDS FOR IMPRESSIONS
Systems and methods are disclosed for placing bids for impressions on exchange servers, and ultimately supplying a creative for each impression to an intended recipient, for which a user of the... |
|
|
US20120084158 |
SYSTEM AND METHOD FOR PROVIDING COMMUNICATIONS
Embodiments of the system and method for providing communications are concerned with addressing a relevant communication to a recipient based on a message received from the recipient. At least one... |
|
|
US20130097028 |
Dynamic Floor Pricing for Managing Exchange Monetization
Systems and method are provided for conducting an auction to match an advertising payload to an available advertising impression. In the auction, a dynamic floor price is provided. The dynamic... |
|
|
US20110040612 |
MACHINE LEARNING FOR COMPUTING AND TARGETING BIDS FOR THE PLACEMENT OF ADVERTISEMENTS
In embodiments of the present invention, improved capabilities are described for refining an economic valuation model, through machine learning, to evaluate information relating to a plurality of... |
|
|
US20110029388 |
Social Advertisements and Other Informational Messages on a Social Networking Website, and Advertising Model for Same
A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based... |
|
|
US20140172587 |
DYNAMIC FLOOR PRICES IN SECOND-PRICE AUCTIONS
Systems, methods, and computer storage media having computer-executable instructions embodied thereon that dynamically set floor prices in a second price auction for impressions or events.... |
|
|
US20120303465 |
CUSTOM USER DEFINABLE KEYWORD BIDDING SYSTEM AND METHOD
A system and method allow a user or business entity to create customized rules for bidding on keywords to/from a search engine. A bid automation engine allows a user or business entity to specify... |
|
|
US20110246310 |
Systems and Methods for Providing a Demand Side Platform
The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a... |
|
|
US20130066725 |
METHODS AND SYSTEMS FOR ACQUIRING ADVERTISEMENT IMPRESSIONS
A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based... |
|
|
US20140188633 |
Allocation of Content Inventory Units
This specification describes technologies relating to selection and delivery of online content. In general, one aspect of the subject matter described in this specification can be embodied in... |
|
|
US20130085868 |
SYSTEM AND METHOD FOR GENERATING AN EFFECTIVE BID PER IMPRESSION BASED ON MULTIPLE ATTRIBUTION OF PAY-PER-CONVERSION ADVERTISING
A system and method for calculating an effective bid per impression are disclosed. The system and method may receive a price per conversion bid of an advertiser and information from at least one... |
|
|
US20140188632 |
ALLOCATION OF CONTENT INVENTORY UNITS
This specification describes technologies relating to selection and delivery of online content. In general, one aspect of the subject matter described in this specification can be embodied in... |
|
|
US20140019261 |
SPONSORED ADVERTISEMENT RANKING AND PRICING IN A SOCIAL NETWORKING SYSTEM
A social networking system (SNS) provides sponsored stories and organic stories about actions taken by other SNS users to a viewing user. Organic stories are selected based on the likelihood the... |
|
|
US20100323716 |
CONTROLLING AD DELIVERY TO MOBILE CLIENTS
Systems and methods for controlling ad delivery to mobile clients while maintaining user privacy are herein provided. One exemplary method involves a location broker service. The method includes... |
|
|
US20120253945 |
BID TRAFFIC ESTIMATION
Some implementations provide techniques for estimating impression numbers. For example, a log of advertisement bidding data may be used to generate and train an impression estimation model. In... |
|
|
US20140149215 |
DETERMINING KEYWORDS FOR CONTENT ITEMS
A social networking system receives a request to generate a post including a content item from a user and extracts a topic from the content item. Using the extracted topic, the social networking... |
|
|
US20130325636 |
Systems And Methods For Availability Based Computer Marketing Campaign Optimization
A method and system for availability based computer marketing optimization is presented. An advertiser maps product identifiers representing products and/or services for their respective business... |
|
|
US20130066712 |
METHOD AND SYSTEM FOR SERVING ADVERTISEMENTS BASED ON VISIBILITY OF AD-FRAMES
Introduced is a method for presenting online advertisements based on a visibility of an advertisement (ad) spot in online content. The method includes determining ad spots that are visible or at... |
|
|
US20150127473 |
SYSTEM AND METHOD FOR PROVIDING A BIDDING PLATFORM RESPECTIVE OF A USER INTENT
A system and method for generating real-time bids based on a user intent. The system comprises: receiving at least one variable from a user device; determining a user intent of a user of the user... |
|
|
US20140058849 |
System and Methods for Generating Dynamic Market Pricing for Use in Real-Time Auctions
A system and methods for generating dynamic market pricing that is fair for both publishers and advertisers and the use of the pricing in real-time auctions. When a user views content over the... |
|
|
US20140108160 |
PRESENTING SPONSORED AND UNSPONSORED CONTENT IN SEARCHES OF TRAVEL PRODUCTS
The disclosed embodiments provide a system that processes a query from a user. During operation, the system obtains a set of travel products matching the query. Next, the system provides a minimum... |
|
|
US20120215645 |
ADVERTISEMENT SYSTEM AND METHOD BASED ON TRAFFIC QUALITY
An advertisement system and method based on a traffic quality of a medium are provided. The advertisement system, in which an advertiser selects a medium on which an advertisement of the... |
|
|
US20100312651 |
Truth Revealing Market Equilibrium
To use market clearing methods to determine market equilibrium, a market clearing situation is established by determining a number of items to be sold at the market price and allotting a number of... |
|
|
US20140379491 |
AUCTION APPARATUS AND AUCTION METHOD
An auction apparatus according to the application includes a plan receiving unit and an auction providing unit. The plan receiving unit receives plan information indicating a plan of content from... |
|
|
US20120041816 |
SYSTEMS AND METHODS FOR DETERMINING COMPETITIVE MARKET VALUES OF AN AD IMPRESSION
The present disclosure is directed to methods and systems for determining competitive market values for an ad impression on an advertiser exchange. An engine executing on a device may receive a... |
|
|
US20130339149 |
CONTENT DISTRIBUTION SYSTEM AND METHOD
Methods, systems, and articles of manufacture consistent with the present invention provide an electronic marketplace that matches units of content from secondary content providers with suitable... |
|
|
US20130297429 |
CONTENT DISTRIBUTION SYSTEM AND METHOD
Methods, systems, and articles of manufacture consistent with the present invention provide an electronic marketplace that matches units of content from secondary content providers with suitable... |
|
|
US20110208596 |
METHOD AND SYSTEM FOR PROVIDING ADVERTISING IN WHICH THE BID PRICE PER UNIT TIME IS ADJUSTED IN ACCORDANCE WITH ADVERTISING TRAFFIC
A method and system for offering an advertisement by adjusting a bid price per unit time according to advertising traffic are provided. The advertisement offering method includes determining a bid... |
|
|
US20130246167 |
Cost-Per-Action Model Based on Advertiser-Reported Actions
According to a cost-per-action advertising model, advertisers submit ads with cost-per-action bids. Ad auctions are conducted and winning ads are returned with contextually relevant search... |
|
|
US20140379493 |
AUCTION APPARATUS AND AUCTION METHOD
An auction apparatus according to the application includes a plan receiving unit and an auction providing unit. The plan receiving unit receives plan information indicating a plan of content from... |
|
|
US20120130828 |
SOURCE OF DECISION CONSIDERATIONS FOR MANAGING ADVERTISING PRICING
Methods and systems for training predictive models for an advertising price management system. One method includes storing information to a database about a past price determined by the... |
|
|
US20140136342 |
Systems and Methods for Buying Viewable Ad Space Based On Synchronized User Information
Systems and methods presented herein may utilize multiple databases spaced geographically around the world to collect user information, the databases being in communication with one another to... |
|
|
US20140188631 |
BID SYSTEM FOR ADVERTISEMENT OFFERINGS
Systems and methods for a proposal system for advertisement offerings are provided. In an embodiment, the system and method receive at least one criteria for an advertisement from a user;... |
|
|
US20120030035 |
PAY-PER-ACTION SYSTEM FOR SELLING ADVERTISEMENTS
A system is disclosed for a pay-per-action (PPA) advertising model. An advertiser reports actions and pays an advertising provider for each action that is reported. The payment may be based on the... |
|
|
US20110276389 |
BID LANDSCAPE TOOL
Techniques are provided that can be used in advertising campaign management in connection with auction-based online advertising. A tool is provided, for use by advertisers or advertising campaign... |
|
|
US20110320285 |
Entropic Market Saturation System and Method
The disclosed subject matter relates to methods, systems, and computer-usable storage mediums for generating competitive advertising bids for smaller geographic markets within a larger geographic... |
|
|
US20140379492 |
AUCTION APPARATUS AND AUCTION METHOD
An auction apparatus according to the application includes a plan receiving unit and a providing unit. The plan receiving unit gradually receives plan information indicating a plan of content from... |
|
|
US20130238448 |
Guaranteeing Delivery of Ad Impressions
Various embodiments pertain to techniques for forecasting and providing guaranteed delivery of ad impression opportunities using real-time bidded platform inventories. In various embodiments, bid... |
|
|
US20140180831 |
SYSTEM FOR DETERMINING FEES FOR ONLINE AD IMPACT
An electronic device implemented method includes facilitating an auction for an ad space of an advertisement network. A bid and a creative are received from an advertiser for the ad space. An... |
|
|
US20140188630 |
CONFIGURABLE CLEARING PRICE LOGIC FOR AD EXCHANGES
Systems, methods, and computer-readable storage media are provided for altering clearing price logic at auction time. Configurable parameters included in the clearing price logic make the logic... |
|
|
US20140095324 |
Systems and Methods for Serving Secure Content
A method and system for maintaining and delivering secure online content includes facilitating registration of secure content with an online content placement auction system, auditing the... |
|
|
US20150100436 |
SYSTEM AND METHOD FOR COMBINING PAST USER EVENTS WITH REAL-TIME USER EVENTS TO RAPIDLY RESPOND TO ADVERTISING OPPORTUNITIES
A system and method for combining past user events with real-time user events to respond to advertising opportunities is disclosed. According to one embodiment, a computer-implemented method... |
|
|
US20140279052 |
SYSTEMS AND METHODS FOR ONLINE AUCTION OF DIVERSE ELECTRONIC ADVERTISEMENTS
Systems and methods are disclosed for executing an online auction of diverse online advertisements. One method includes receiving inventory information for serving ads on a publisher web page, the... |
|
|
US20130013421 |
METHODS AND SYSTEMS FOR COLLABORATIVE ADVERTISING
Methods and systems are disclosed in which a guaranteed delivery advertisement may be appended with a non-guaranteed delivery advertisement. The guaranteed delivery advertisement may be, for... |
|
|
US20150134464 |
ADVERTISEMENT INFORMATION AND BIDDING SYSTEM
A method, system, apparatus, advertising exchange system, and computer program product for acquiring advertisement impressions through an advertisement auction. A first maximum bid price to... |
|
|
US20150242907 |
SYSTEMS AND METHODS FOR OPTIMIZING IMPRESSION FREQUENCY
Systems and methods for optimizing impression frequency for content presented on a client device are provided. A content distribution system selects a subset of available impressions on which to... |
|
|
US20110191167 |
SYSTEM AND METHOD FOR EXPLORING NEW SPONSORED SEARCH LISTINGS OF UNCERTAIN QUALITY
According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said... |
|
|
US20130311303 |
ADVERTISEMENT SYSTEM WITH AUCTION/BIDDING FOR ADVERTISEMENT PLACEMENT OPPORTUNITIES
Embodiments of the invention may include receiving a plurality of bids, wherein each bid corresponds to an advertisement placement opportunity in a plurality of video frames generated by a... |
|
|
US20140129350 |
ADVERTISEMENT DISTRIBUTION APPARATUS AND ADVERTISEMENT DISTRIBUTION METHOD
An advertisement distribution apparatus of the present application includes a storage unit, a calculating unit, a determining unit, and a distributing unit. The storage unit stores a value related... |