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US20110093330 PEER VEHICLE ADAPTIVE DESTINATION-BASED MOBILE ADVERTISING  
A destination of a vehicle proximate to an advertising vehicle is determined via an advertising controller associated with the advertising vehicle. An advertisement related to the destination of...
US20140344037 DIGITAL EXCHANGE SERVING AS AN INTEGRATED, CONTINUOUS SPONSORSHIP AND PROMOTION SYSTEM FOR COMMUNITY BUSINESSES, ORGANIZATIONS, AND SCHOOLS  
A method of operating a digital system where the method includes providing a server connected to a communications network configured for two-way communications for system users, and configuring...
US20100304848 MANAGING MARKETING OFFERS IN WAGERING GAME NETWORKS  
In some embodiments, an apparatus comprises a marketing offer distribution unit to determine conditions that must be satisfied before presenting a marketing offer in the wagering game network. The...
US20120226549 ADVERTISING AND FULFILLMENT SYSTEM  
A method is provided for a method of purchasing goods online, which allows end users to receive money in return for browsing the internet and making purchases. According to the features of the...
US20140019233 UNIFIED AUCTION MODEL FOR SUGGESTING RECOMMENDATION UNITS AND AD UNITS  
A social networking system presents advertisements and recommendation units to its users. The recommendation units suggest actions for the users to increase their engagement with the social...
US20110112866 System And Method For Monetized Electronic Mobile Commerce  
A system and method for optimizing mobile commerce relates to delivering user applications and interactive content and tracking systems, along with paid content, to a user mobile appliance at a...
US20130066714 METHODS AND SYSTEMS FOR AN INTEGRATED AD CAMPAIGN IN SOCIAL MEDIA  
A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based...
US20110125572 OPTIMIZATION OF SPONSORED SEARCH SYSTEMS WITH REAL-TIME USER FEEDBACK  
Search and advertising systems may be optimized through the use of user feedback. Selected parameters such as ranking, filtering, placement, and pricing may be optimized to achieve certain...
US20140046757 UNIFIED PAYMENT AND RETURN ON INVESTMENT SYSTEM  
The unified payment system, product and method provide an effective and efficient way to better communicate to a merchant the value of running a promotion and determine a deal structure that works...
US20110054998 METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING  
A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website and determining a hurdle rate, based at least on the...
US20130066707 METHODS AND SYSTEMS FOR TRACKING AD RELEVANCY USING USER INTERACTION  
A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based...
US20110060646 AUCTION SYSTEM FOR USE OF ADVERTISING AREAS ON INTERNET AND METHOD OF OPERATING THE AUCTION SYSTEM  
Disclosed herein is an auction system for the use of an advertising area on the Internet. The auction system includes an auction server and a plurality of advertiser clients. The auction server is...
US20110231247 Pay-Per-Call ad system  
A method and system are provided for connecting consumer searches and phone calls. In accordance with one or more embodiments, the method includes the steps of (a) receiving from a search system...
US20120130804 PREDICTION OF COST AND INCOME ESTIMATES ASSOCIATED WITH A BID RANKING MODEL  
Prediction of cost and income estimates associated with a bid ranking model is disclosed, including: receiving a search keyword estimate prediction request, wherein the request comprises a search...
US20130066713 METHODS AND SYSTEMS FOR PROCESSING AND DISPLAYING ADVERTISEMENTS OF VARIABLE LENGTHS  
A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based...
US20130246167 Cost-Per-Action Model Based on Advertiser-Reported Actions  
According to a cost-per-action advertising model, advertisers submit ads with cost-per-action bids. Ad auctions are conducted and winning ads are returned with contextually relevant search...
US20130066715 METHODS AND SYSTEMS FOR TIME-VARIABLE CPS BASED ON USER INTERACTION WITH ADVERTISEMENT  
A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based...
US20120084142 BID LANDSCAPE FORECASTING IN ONLINE ADVERTISING  
Techniques are provided for advertiser bid forecasting in online advertising, including display advertising. Methods are provided in which key targeting-related user segments are determined from...
US20110054997 METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING  
A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website, and determining a hurdle rate that is based at least on...
US20110055005 System and Method of Delivering Ads  
An ad delivery and payment system over a wide area network wherein a system server which transmits ads to end users via their mobile devices who then completes a sales transactions for a good or...
US20110251889 INVENTORY CLUSTERING  
Various embodiments provide techniques for inventory clustering. In one or more embodiments, a set of inventory to be processed is placed into an initial cluster. The inventory can be related to...
US20110066487 ADVERTISEMENT REVENUE MANAGEMENT  
Maximizing revenue for sales of advertisement slots between a content provider and an advertiser includes identifying a plurality of advertiser segments and identifying a plurality of...
US20140089082 METHOD AND SYSTEM FOR ONLINE ADVERTISING  
A computer implementable online advertising method is provided. A basic price for publishing an advertisement for a pre-specified duration is determined. A score indicative of the performance of...
US20110276393 Pay-Per-Sale ad system  
A method and system are provided for connecting consumer searches and in-store transactions using credit cards, debit cards, and gift cards. In accordance with one or more embodiments, the method...
US20150058117 SYSTEM AND METHOD FOR EVALUATING SEARCH QUERIES TO IDENTIFY TITLES FOR CONTENT PRODUCTION  
Systems and methods are provided to select potential titles for online content using search query logs from web search service providers. A plurality of search queries are collected from one or...
US20120310733 Method and System for Generating and Distributing Electronic Communications for Maximum Revenue  
Systems and methods are disclosed for providing content in accordance with informational campaigns or advertisements administered by one or more distribution partners. the distribution partners...
US20130046619 SYSTEM AND METHOD FOR TARGETED ADVERTISING  
The invention improves the targeting accuracy and hence efficiency of retail advertising, by use of interactive, behavioral, and contextual advertising). Improvement in the relevance of an ad to...
US20140344051 Commerce System and Method of Controlling the Commerce System Using One-to-One Offers and Profit Sharing  
A commerce system has retailers offering products for sale to consumers. A consideration set including a plurality of products is provided. An interface is provided to submit a profit share...
US20120084144 ADVERTISEMENT SERVICE SYSTEM AND METHOD THEREOF  
An advertisement service system includes an advertisement application service providing module to provide an advertisement application service to a publisher, in which the advertisement...
US20140081743 PRICING ENGINE REVENUE EVALUATION  
A simulation framework for evaluating revenue that may use a pricing engine that runs at least one pricing algorithm with particular configurations and under particular model market conditions to...
US20110047026 USING AUCTION TO VARY ADVERTISEMENT LAYOUT  
A layout in which advertisements are displayed may be determined by auction. Several layouts may be defined, each having one or more slots of different relative values. Bids are received from...
US20070005421 Determining and/or managing offers such as bids for advertising  
Offers, such as bids in an advertising network, may be determined and/or managed by accepting an ad budget and at least one ad serving constraint, and then generating offer information using the...
US20140129325 Method and System for Advertisement Replacement  
A method, system and product useful for online advertisement. The method comprising: displaying a first advertisement in a web page, wherein the first advertisement is associated with a...
US20140379463 ADVERTISEMENT DISTRIBUTION MANAGEMENT APPARATUS, ADVERTISEMENT DISTRIBUTION SYSTEM, AND ADVERTISEMENT DISTRIBUTION MANAGEMENT METHOD  
An advertisement distribution management apparatus according to an embodiment includes an estimation unit, an assignment unit, an inquiry unit, and a selection unit. The estimation unit estimates...
US20130066711 Understanding Effects of a Communication Propagated Through a Social Networking System  
Effects of content communications propagated to users of a social networking system may be tracked and measured by the social networking system. Identifiers of content presented to a user within a...
US20110313851 TOOL FOR ANALYSIS OF ADVERTISING AUCTIONS  
A tool for off-line experimentation with auction parameters for auctions for an ad space. The tool computes, using historical bid information, values per click to advertisers competing for the ad...
US20140046758 SYSTEMS AND METHODS FOR DETERMINING BIDS FOR PLACING ADVERTISEMENTS  
Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for...
US20120221409 Systems And Methods For Determining Bids For Placing Advertisements  
Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for...
US20150127449 SYSTEMS AND METHODS FOR OPTIMIZING MARKETING DECISIONS BASED ON VISITOR PROFITABILITY  
Marketing is facilitated based on a profitability prediction. A merchant optimizes offers to a website visitor based on predicted profit for potentially offered items. The profitability...
US20120116870 SYSTEMS AND METHODS FOR OPTIMIZING MARKETING DECISIONS BASED ON VISITOR PROFITABILITY  
Marketing is facilitated based on a profitability prediction. A merchant optimizes offers to a website visitor based on predicted profit for potentially offered items. The profitability...
US20110184801 Systems and Methods For Optimizing Marketing Decisions Based On Visitor Profitability  
Marketing is facilitated based on a profitability prediction. A merchant optimizes offers to a website visitor based on predicted profit for potentially offered items. The profitability...
US20130311272 METHOD AND SYSTEM FOR DYNAMICALLY OPTIMIZING PROFIT FOR GUARANTEED DEAL BIDDING  
A computer-implemented method of optimizing real time profit for guaranteed deal bidding includes receiving a plurality of inputs for a guaranteed deal. The computer-implemented method also...
US20120059708 Mapping Advertiser Intents to Keywords  
In one embodiment, a method includes constructing an intent map for a plurality of products, the intent map comprising intent topics and each intent topic comprising intents, and then deriving a...
US20130080247 Ad Placement  
Various embodiments pertain to efficiently balancing user experience with advertiser budget and potential publisher revenue in view of considerations that include a number of sponsored or paid...
US20100332315 GENERATION OF IMPRESSION PLANS FOR PRESENTING AND SEQUENCING ADVERTISEMENT AND SALES OPPORTUNITIES ALONG POTENTIAL ROUTES  
A mobile device may present advertisements to users. However, advertisements may be ineffective or dangerous if presented when the attention of the user is unavailable (e.g., while operating a...
US20110015992 ESTIMATING STATISTICS FOR ONLINE ADVERTISING CAMPAIGNS  
Methods and systems associated with online advertising campaigns are described. For example, systems and methods are described, which provide estimated advertising campaign statistics (e.g., in...
US20060212350 Enhanced online advertising system  
The system provides an automatically targeted network for text and graphical advertising based on cost-per-action bidded pricing, wherein actions comprise any of acquisitions, purchases,...
US20130325595 SOCIAL MEDIA MARKETING AND PROCEED DISTRIBUTION METHOD AND SYSTEM THEREOF  
A method comprising registering a first user based on a request to join a host company network, determining a level of the first user within a structure of the host company network, registering a...
US20130282480 SYSTEM AND METHOD FOR COLLABORATIVE AFFINITY MARKETING  
In one embodiment, the present invention is a method and system for collaborative affinity marketing including a processor, an aggregator, a participant, and a merchant. The method and system...
US20120036010 MOBILE ADVERTISEMENT SYNDICATION  
Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of...