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US20150170213 |
SYSTEM AND METHOD FOR SEQUENCING MESSAGES AND EVENTS WITHIN A CAMPAIGN
A system and method for sequencing events and messages within a campaign is provided. The system includes a network communication system for identifying a plurality of messages within a message... |
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US20110040612 |
MACHINE LEARNING FOR COMPUTING AND TARGETING BIDS FOR THE PLACEMENT OF ADVERTISEMENTS
In embodiments of the present invention, improved capabilities are described for refining an economic valuation model, through machine learning, to evaluate information relating to a plurality of... |
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US20140297398 |
Measuring Search Lift Resulted by Online Advertisement
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for measuring lift. A method includes: receiving requests for content for which a first... |
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US20110054998 |
METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING
A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website and determining a hurdle rate, based at least on the... |
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US20130066707 |
METHODS AND SYSTEMS FOR TRACKING AD RELEVANCY USING USER INTERACTION
A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based... |
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US20110238487 |
System and Method for Improving the Performance of Electronic Media Advertising Campaigns Through Multi-Attribute Analysis and Optimization
Automated system, methods, algorithms, procedures, and computer software programs and computer program products for improving and optimizing the performance of messaging campaigns, particularly... |
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US20110270672 |
Ad Relevance In Sponsored Search
Techniques for improving advertisement relevance for sponsored search advertising. The method includes steps for processing a click history data structure containing at least a plurality of... |
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US20120278159 |
METHOD AND APPARATUS FOR ENHANCING CUSTOMER SERVICE EXPERIENCE
A technique is taught that improves how an organization engages with customers. In an embodiment, keywords are discovered to optimize for, and to integrate with, advertising systems to advertise a... |
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US20130325588 |
Method and System for Measuring the Effectiveness of Search Advertising
Embodiment of the present invention relate to algorithms for computing the causal effect of position in search engine advertising listings on outcomes such as click-through rates and sales orders. |
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US20140278916 |
Building Product-Based Advertising Campaigns
In one embodiment, a method includes receiving, from an advertiser, an identification of one or more products in a catalog of the advertiser. The method may further include accessing an... |
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US20110054997 |
METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING
A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website, and determining a hurdle rate that is based at least on... |
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US20110145057 |
METHOD AND SYSTEM OF PROVIDING OFFERS BY MESSAGING SERVICES
A system and method for providing coupon targeting delivers a message responsive to a user request and for compensating workers performing diverse tasks assigns point values to various tasks. The... |
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US20110276389 |
BID LANDSCAPE TOOL
Techniques are provided that can be used in advertising campaign management in connection with auction-based online advertising. A tool is provided, for use by advertisers or advertising campaign... |
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US20150012350 |
MEASURING THE VALUE OF MARKETING CONTRIBUTIONS TO DEALS
Techniques for measuring the value of marketing contributions to deals are discussed. An account interest score of an account for a product or service is generated at a time of sale of the product... |
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US20140297399 |
SYSTEM AND METHOD FOR PROVIDING SOCIAL MEDIA MARKETING PERFORMANCE AND FEEDBACK
Provided are a system and a method that compares a client's brand to competitors' brands using normalized reference benchmarks. The normalized reference benchmarks are produced utilizing social... |
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US20150019325 |
ADVERTISEMENT DELIVERY METHOD, APPARATUS, AND SYSTEM
Embodiments of the present invention provide an advertisement delivery method, apparatus, and system, which can implement personalized advertising network allocation, so that a selected... |
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US20110264508 |
SCORING, MODIFYING SCORES OF, AND/OR FILTERING ADVERTISEMENTS USING ADVERTISER INFORMATION
An ordering of advertisements requested by an ad consumer is based on scores generated for the ads. In each case, a score may be a function of at least one performance parameter associated with... |
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US20120022938 |
Automated Multivariate Testing Technique for Optimized Customer Outcome
Novel tools and techniques to optimize, from a merchant's perspective, the outcomes of interactions between the merchant and its customers (whether existing, new, or potential customers). In an... |
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US20140074588 |
DETERMINING CONTENT ITEM ENGAGEMENT
Methods, and systems, including computer programs encoded on computer-readable storage mediums, including a method for determining an aggregated user exposure level to a content item. The method... |
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US20120150627 |
RANKING ADVERTISEMENTS SELECTED FROM ONE OR MORE DATABASES BY GEORELEVANCE
A search request is received from a user and the user's context is determined. A publisher is determined for the search request. Candidate advertisements are retrieved from at least one... |
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US20100318406 |
Quantitative Branding Analysis
A method and system for analysis and evaluation of branding of commercial products embedded in entertainment programming. The entertainment programming may be divided into blocks that are compared... |
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US20110184801 |
Systems and Methods For Optimizing Marketing Decisions Based On Visitor Profitability
Marketing is facilitated based on a profitability prediction. A merchant optimizes offers to a website visitor based on predicted profit for potentially offered items. The profitability... |
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US20130124297 |
MULTI-DIMENSIONAL ADVERTISEMENT BIDDING
An online advertising system receives ads from advertisers, which may also provide associated budgets, time period constraints, impressions goals, and performance weightings for the ads. When an... |
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US20140164096 |
SYSTEM AND METHOD FOR SYNDICATION NETWORK FOR CUSTOMER ACQUISITION AND MANAGEMENT OF SHARED OFFERS
The system provides a method and apparatus for a syndication network of publishers to share advertising and customer acquisition strategies. In one embodiment, the system allows the sharing of... |
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US20110246286 |
CLICK PROBABILITY WITH MISSING FEATURES IN SPONSORED SEARCH
Sponsored search advertising utilizes a click probability as one factor in selecting and ranking advertisements that are displayed with search results. The probability of click may also be... |
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US20130066706 |
Tracking Effects of an Ad Impression on Other Activity in a Social Networking System
Effects of content communications propagated to users of a social networking system may be tracked and measured by the social networking system. Identifiers of content presented to a user within a... |
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US20110320261 |
Quality Scoring System for Internet Advertising Loci
An Internet advertising locus scoring system including a locus metrics database, a locus parameters database, a scoring engine and a system controller coupled to the locus metrics database, the... |
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US20130041749 |
System and Method for Developing Sales Content
A system and method of developing sales information for use in a buyer-seller environment is directed to providing one or more qualifiers which relate to a sales offering; determining value... |
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US20110276390 |
SELECTING ADVERTISEMENTS FOR PRESENTATION WITH SEARCH RESULTS
This patent application pertains to selecting advertisements for presentation with search results. One example includes receiving a user's search query. This example also includes selecting an... |
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US20110153412 |
Selection and Presentation of Related Social Networking System Content and Advertisements
A social networking system uses information that it obtains from and about its users to select social networking content and advertising for presentation to users in a way that optimizes for one... |
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US20110258034 |
HIERARCHICALLY-STRUCTURED INDEXING AND RETRIEVAL
Novel and efficient methods are described for indexing advertisements (“ads”) and other resources that are defined and organized in accordance with a hierarchical schema. In accordance with at... |
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US20110015988 |
USING ESTIMATED AD QUALITIES FOR AD FILTERING, RANKING AND PROMOTION
A system obtains a first parameter (QP1) associated with a quality of an advertisement among multiple advertisements, where the first quality parameter (QP1) does not include a click through rate... |
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US20120078709 |
METHOD AND SYSTEM FOR MANAGING ONLINE ADVERTISING OBJECTS USING TEXTUAL METADATA TAGS
A method for managing online advertising placements includes associating a plurality of textual metadata tags with at least one advertising placement, and generating a bid recommendation for the... |
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US20110035272 |
FEATURE-VALUE RECOMMENDATIONS FOR ADVERTISEMENT CAMPAIGN PERFORMANCE IMPROVEMENT
A method for making recommendations to improve advertisement campaign performance includes receiving a seed campaign insertion order (IO) having one or more campaign IO lines; computing a... |
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US20130124298 |
GENERATING CLUSTERS OF SIMILAR USERS FOR ADVERTISEMENT TARGETING
A social networking system may identify a first set of users as part of a training cluster and identify a second set of users that is similar to the first set of users for purposes of targeting... |
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US20130332261 |
Call Tracking for Online Content Items
This specification relates to tracking phone calls related to online content items. In general, one aspect of the subject matter described in this specification can be embodied in methods that... |
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US20120004978 |
Call Tracking For Online Content Items
This specification relates to tracking phone calls related to online content items. In general, one aspect of the subject matter described in this specification can be embodied in methods that... |
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US20140229269 |
INVENTORY MANAGEMENT SYSTEM
System, method, and computer program product to optimize a monetary value of a use of non-content time during a media distribution, by computing an advertisement value of selling an inventory unit... |
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US20140200990 |
SCORING AND RANKING ADVERTISEMENT CONTENT CREATORS
Methods for scoring and ranking advertisement content creators. |
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US20110238486 |
Optimizing Sponsored Search Ad Placement for Online Advertising
A method and a system are provided for optimizing sponsored search ad placement for online advertising. In one example, the system obtains advertiser bid amount information. The system obtains... |
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US20100332311 |
SYSTEM AND METHOD FOR APPORTIONING MARKETING RESOURCES
Provided in some embodiments is a method of apportioning marketing resources. The method in some embodiments includes storing a marketing objective for a marketing metric, storing a plurality of... |
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US20110251886 |
PROMOTIONAL PLACEMENT OF APPLICATIONS IN A MARKETPLACE
Assigning a mobile application to a promotional slot in a mobile application marketplace managed by an operator. One or more bids for the promotional slot in the mobile application marketplace are... |
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US20150199713 |
METHODS, SYSTEMS, AND APPARATUS FOR ENHANCING ELECTRONIC COMMERCE USING SOCIAL MEDIA
Methods, systems, and apparatus for enhancing electronic commerce using social media are described. Social media information is analyzed to determine a social media strategy and a strategy... |
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US20110040610 |
System and Methods for Ordering and Presenting Custom Electronic Advertisements
A system for ordering electronic advertisements includes a first interactive interface executable to run on a computing appliance connected to a network for configuring constraints relative to an... |
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US20110320262 |
MULTICHANNEL DIGITAL MARKETING PLATFORM
A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing... |
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US20130179251 |
METHOD OF PROVIDING ERROR-SPECIFIC ADVERTISEMENT DISPLAY
Methods for providing an error-specific advertisement at a client computer are implemented in a computer system, and include providing an error-specific advertisement at a client computer. The... |
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US20110093329 |
MEDIA PREFERENCE CONSOLIDATION AND RECONCILIATION
Media preference ratings are consolidated by receiving one or more first media item ratings for a user using a first rating system, and receiving one or more second media item ratings for the user... |
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US20140372203 |
QUALITY-WEIGHTED SECOND-PRICE AUCTIONS FOR ADVERTISEMENTS
Methods, computer systems, and computer-storage media are provided for utilizing a quality-weighted generalized second-price auction to rank, price, and allocate advertisements for presentation on... |
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US20130238420 |
Systems and Methods to Facilitate Keyword Portfolio Management
According to some embodiments, advertising response information is collected for a search keyword, the advertising response information being associated with a plurality of users and a plurality... |
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US20100223124 |
SYSTEMS, METHODS AND APPARATUS FOR VALUATION AND TAILORING OF ADVERTISING
A system and method classifies advertising based on referencable attributes. An individual advertisement is classified by predefined referencable attributes. The advertisement and the predefined... |