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289620962 Instore social and nonsocial shopping: a leisure perspective.  
This study examines how the leisure and social dimensions of shopping influence consumers' perception of shopping as a leisure experience and compares the leisure perceptions of four types...
289620961 Brand community loyalty: a self determination theory perpective.  
In this paper, we introduce a Self-Determination Theory (SDT)-based framework to better understand the relationship that individuals have with their brand communities. In particular, we first...
289620960 Women of generous proportions: an empirical study of full-figured brands and the consumer bonding experience.  
The paper explores the values "owned" by local plus-size brands and if these values are sought by plus-size consumers. According to recent studies, plus-size women had difficulty in...
289620959 Less is more for online marcom in emerging markets: linking Hofstede's cultural dimensions and higher relative preferences for microblogging in developing nations.  
This study uses a series of simple linear regressions with the relative usage rate of microblogging to social networking as the dependent variable and each of Hofstede's cultural dimensions as the...
289620958 International design concepts in internet tourism marketing: comparing web-design practices in Atlantic Canada and New England.  
This paper reviews the web design practices of tourism authorities in Atlantic Canada and New England. Specifically the online tourism websites of the states of Connecticut, Maine, Massachusetts,...
289620957 Parental perspectives on booster seat usage: do moms and dads share common ground?  
According to the National Highway Traffic Safety Administration, using booster seats versus adult seat belts alone lowers the risk of injury to children in crashes by 59 percent This study tests...
289620956 Net generation: a conceptual framework of the consumer socialization process.  
Adolescents constitute a strong market segment these days. Consequently it is important for marketers to understand teenage consumer patterns. In recent times, consumer socialization...
289620955 The tween consumer marketing model: significant variables and recommended research hypotheses.  
This paper explores the past decade of literature on tweens and presents future hypotheses to be examined based upon a review of the current academic research and current advertising practices....
289620954 Does the customer-firm relationship affect consumer recovery expectations?  
This study examined three different types of relationships between consumer and service organizations: affective commitment and continuance commitment with service organization, and personal...
289620953 Testing the boundary for sequential mitigation effect using an international sample: an individual difference in self-monitoring.  
An experiment was conducted using an international sample to test the boundary for sequential mitigation effect (SME; Dholakia, Gopinath, and Bogozzi, 2005). The results from a sample of consumers...
289620952 Letter from the editor.  
289620473 Attitude toward brand: an integrative look at mediators and moderators.  
Exploring the effects of advertisement on attitude toward a brand has been a major concern to marketing scholars for decades. However, the literature on brand attitudes is so broad and the areas...
289620472 Ethnocentrism in the U.S.: an examination of CETSCALE stability from 1994 to 2008.  
The consumer ethnocentrism scale (CETSCALE) developed by Shimp and Sharma (1987) is a widely used survey instrument in Marketing Strategy research. However, few studies have been done to test the...
289620471 The effect of brand experience on brand relationship quality.  
It is very important for customers to have brand experiences in marketing practice. These brand experiences affect consumer-brand relationship quality positively. Brand experience is composed of...
289620470 Consumer-based brand equity in the television industry: a study of a private TV channel in Turkey.  
The study examines the consumer-based brand equity (CBBE) of a private TV channel, Kanal B, in Turkey. Specifically, it investigates 1) which of the brand equity aspects the viewers' perceive that...
289620469 Using Taguchi methods in a marketing study to determine features for a Smartphone.  
One of the most important issues involved in launching a new product offering involves identifying those features which will enable a product to garner the greatest market share. Numerous...
289620468 A framework for examining the role of culture in individuals likelihood to engage in self-gift behavior.  
The purpose of this research is to propose a framework to be used for investigating whether self-gifting is a universal phenomenon, or one confined to Western societies. Does everybody self-gift?...
289620467 A study on the online shopper's self-disclosure.  
Building a continuous relationship is regarded as a key success factor in businesses. Many scholars and executives have looked for influencing factors on the development and maintenance of a...
289620466 The impact of adding improvisation to sequential NPD processes on cost: the moderating effects of turbulence.  
The ability to develop new products efficiently has become an important consideration in the current atmosphere of constrained budgets and fast-changing environments. New product development...
289620465 Letter from the editor.  
272246214 Marketing a university-affiliated applied research center: an application involving Hull-Spence behavioral theory.  
This paper demonstrates a market-segmentation and targeting methodology that would benefit business-to-business marketers. Specifically, the method highlights how published, secondary data can...
272246213 Exploring personal selling as a career option: a case study of the perceptions of African-American students.  
An understanding of the perceptions of students towards personal selling is an important area of study. Personal selling is a critical marketing activity that accounts for a major portion of the...
272246212 Skin tone as the signifier of race: the effect of consumer ethnic identity on targeted marketing.  
Although there has been significant research regarding ethnically targeted marketing and the portrayals of ethnic minorities in Advertising, the central focus has been on categorizing race as...
272246211 Using RFM data to optimize direct marketing campaigns: a linear programming approach.  
The direct marketing framework that incorporates the recency, frequency, and monetary value (RFM) of customers' previous purchases is a useful analytical tool for companies that want to fine-tune...
272246210 The effects of source choice on word-of-mouth communication influence.  
Past research suggests that consumers who have greater perceived control over a situation are more likely to evaluate that situation in a favorable manner. In the current study, this theoretical...
272246209 The periodization of marketing: myth or reality? Evidence from the Scott Paper Company.  
Discussions of marketing evolution appear to repeat the notion that the production, sales and marketing orientations evolved episodically. This periodization culminates with the marketing concept...
272246208 Human roles and communication strategies of corporate identity performance: enhancing global image, leadership, and legacy of a high-tech leader.  
This paper proposes a notion of corporate identity as strategic management and marketing performance by individuals, specifically one kind of performance that integrates business goals with...
272246207 Making universities relevant: market orientation as a dynamic capability within institutions of higher learning.  
As the globalization of the world economy continues, universities face the increasing challenge of being relevant. We explore the role of Market Orientation (MO) in helping universities align...
272246206 Letter from the editor.  
272168401 A cross-category beverage choice model: a need-based multi-attribute utility approach.  
Given that a particular goal is salient, a consumer is likely to purchase in a category such that the category features most suitably serves to meet salient goal(s). Cross-category literature has...
272168400 The effects of information privacy and online shopping experience in e-commerce.  
The purpose of this study was two-fold: 1) to investigate the effect of e-tailer information privacy policy on customers' privacy concerns and their perceptions of the e-tailer trustworthiness and...
272168399 The effect of cultural orientation on advertising effectiveness. A comparison among Americans, Mexican-Americans, and Mexicans.  
The purpose of this paper is to investigate the effect that cultural orientation has on advertising effectiveness. The samples are extracted from three different populations: Americans, Mexicans,...
272168398 Developing a multi-item measurement scale for developing teenagers' involvement in reality television.  
The aim of this paper is to develop and confirm a multi-item measurement scale for developing teenagers' involvement in Reality Television. Understanding involvement of teenagers' in RTV so...
272168397 Critical factors promoting customer loyalty to smartphone and mobile communications service providers.  
The present study examines the relationships between corporate image, price, product quality, product innovation, and customer loyalty, and investigates key drivers that establish and maintain...
272168396 Measuring the value of ingredient brand equity at multiple stages in the supply chain: a component supplier's perspective.  
Purpose: The goal of this article is to conceptualize the Ingredient Branding strategy and propose tools for measuring value derived from brand equity at the component supplier's perspective. We...
272168395 Participating in the conversation: exploring usage of social media networking sites.  
The use of social networks has risen dramatically over the last few years as users have reached out to friends, new acquaintances and businesses through this new means of communication. If firms...
272168394 Biofuels: what is on practitioners' mind?  
This research content-analyzed newspaper articles about biofuels to understand salient issues in the industry. Since practitioners possess greater knowledge of industry facts and experience:...
272168393 Letter from the editor.  
263035525 Active adult communities: a development of hypotheses regarding consumer attitudes and preferences.  
This paper presents a preliminary study which is utilized to develop a series of hypotheses regarding the attitudes and preferences of mature adult consumers pertaining to age-qualified active...
263035524 Meeting the challenge of marketing intangibles.  
A major characteristic that distinguishes services from goods is intangibility. Intangibility means that a service is not physical and cannot be perceived by the senses (Pride and Ferrell, 2010)....
263035523 Is a designer only as good as a star who wears her clothes? Examining the roles of celebrities as opinion leaders for the diffusion of fashion in the us teen market.  
The early adopter category has a tremendous impact on the successful adoption of a fashion by the masses. More specifically, the opinion leaders in this category are key members of society that...
263035522 Successful cause-related marketing partnering as a means to aligning corporate and philanthropic goals: an empirical study.  
Corporate social responsibility has received considerable attention within both the academic and business communities. Cause-Related Marketing (CRM) has evolved as an area of social responsibility...
263035521 Consumer utilization of an advertising stimulus: the effect of the Peel 'n Taste[R] marketing system on customer attitudes, product feelings and likelihood of purchase.  
Product sampling is often used by marketers to induce product trial, with the hopes this will lead to purchase and product adoption. Sampling of tangible products, though, is an expensive...
263035520 Chinese consumers' store image formation and its impact on patronage behavior.  
The researchers explored Chinese consumers' store image perceptions from their free responses and compared the responses with those revealed from structured questions. The qualitative...
263035519 Case studies of cybercrime and their impact on marketing activity and shareholder value.  
Cybercrime, also called e-crime, costs publicly traded companies billions of dollars annually in stolen assets and lost business. Cybercrime can totally disrupt a company's marketing...
263035518 Divergent meaning of convergent mobile phone from generic mobile phone.  
Mobile phones have become necessities of our life and nowadays convergent mobile phones are spreading rapidly. However, the meaning of convergent mobile phones for consumers and the difference...
263035517 Young consumers in the new marketing ecosystem: an analysis of their usage of interactive technologies.  
Executives from some of the largest companies are calling the interactive technologies (IT) young people are using "the new marketing ecosystem." Very little is known about the perceptions tweens,...
263035516 Are consumers following retailers to social networks?  
This paper examines the use of social media marketing (SMM) by top retailers during the fall of 2009. Eighteen top-rated retailers and five social media networks were identified for this study....
263035515 Letter from the editor.  
263035514 Word-of-author advertising in textbooks: the role of brand familiarity and placement repetition on recall and recognition.  
This study considers factors that may influence the recall and recognition of word-of-author advertising--the practice of including branded references within a book. Within the domain of WOA...
Matches 1 - 50 out of 281 1 2 3 4 5 6 >