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9015595 Self-targeting local AD system  
A system for serving localized advertisements receives data that defines an advertisement from an advertiser and determines a geographic location of the advertiser. The system also receives a...
9002328 Electronic calendar for automatically scheduling a plurality of events based on a scheduling request and obtained additional information  
An electronic calendar is provided to a user that receives a request to schedule an event from the user. Additional information related to the user and/or the event is obtained by prompting the...
8996510 Identifying digital content using bioresponse data  
In one exemplary embodiment, eye-tracking data may be collected from a user while the user is viewing a visual sensory stimulus. If the eye-tracking data includes an eye motion pattern exceeding a...
8996402 Forecasting and booking of inventory atoms in content delivery systems  
Systems and methods for planning and booking advertising campaigns are provided. In operation, a booking engine generates a collection of proposed campaigns in response to a campaign request,...
8990103 Booking and management of inventory atoms in content delivery systems  
Systems and methods for managing electronic content from multiple content providers in a dynamic environment are provided. In operation, an advertiser can plan and book an electronic advertisement...
8939361 Systems and methods for targeted point-of-sale content delivery  
Systems and methods of presenting targeted content to consumers at a point of sale using a customer profile derived at least in part from consumer credit or debit card information transmitted from...
8893012 Visual indicator based on relative rating of content item  
A popularity score or rating may be provided for a third-party content item. The popularity score may be compared with an average score of similar genre third-party content items to determine a...
8862664 Using a digital image in a social networking system  
Systems and methods for using a digital image in a social networking system may use digital image to identify a physical entity. Information about the identified physical entity may be provided to...
8856038 System and method for location based content correlation  
A method and a system to correlate location and content. For example, data is received from a client device that includes current geographical position data identifying a geographical position of...
8825841 Method and a system for analysing traffic on a website including multiple visits by the visitors  
A method and a system for analyzing traffic on a website are disclosed, the website being arranged on a server. The method comprises the steps of allowing a visitor to perform multiple visits on...
8788337 Systems and methods to optimize media presentations  
In one aspect, a computing apparatus is configured to profile the spending distribution of users who have made purchases from a merchant and who have paid for the purchases via a transaction...
8781896 Systems and methods to optimize media presentations  
In one aspect, a computing apparatus is configured to profile the spending distribution of users who have made purchases from a merchant and who have paid for the purchases via a transaction...
8775251 Allocating advertising budgets  
Methods, systems, and apparatus for allocating advertising budgets. In one aspect, a method includes receiving a set of candidate keywords specifying targeting keywords for content items. Each...
8768774 Advertisements with multiple targeting criteria bids  
An advertising system may enable an advertiser to associate multiple targeting criteria bids with an advertisement. The targeting criteria bids include a bid amount and a targeting criteria...
8739204 Dynamic load based ad insertion  
A system and method are provided for dynamically adjusting advertisement (“ad”) time for a multicast channel. In one embodiment, a variable ad insertion function operates to receive one or more...
8712849 System and method for providing advertising content using a group training system  
A method of providing advertising content using a group training system (GTS) includes transferring first advertising content from an advertiser system (AS) to a first GTS by an advertising...
8706548 System and method for optimizing paid search advertising campaigns based on natural search traffic  
One methodology in accordance with the disclosure is a computer-implementable methodology for quantitatively assessing the impact of paid search advertising on the total visits (paid and organic...
8700463 Advertisement generation and optimization  
Methods, apparatuses, and articles of manufacture for generating advertisements using an algorithmic system, such as a combinatoric system, and determining effectiveness metrics or predictions for...
8687782 Call tracking system utilizing a sampling algorithm  
A call tracking system and method that estimates a number of calls associated with a publication channel. The system uses a sampling algorithm to perform the estimation. The sampling algorithm...
8671011 Methods and apparatus for generating an online marketing campaign  
Embodiments of the invention relate to generating an online marketing campaign that comprises a list of keywords to be purchased from a search engine. Keywords for a business' marketing campaign...
8660895 Method and system for rating of out-of-home digital media network based on automatic measurement  
The present invention is a method and system for producing a set of ratings for out-of-home media based on the measurement of behavior patterns and demographics of the people in a digital media...
8650066 System and method for updating product pricing and advertising bids  
A system and method maximize profits by determining the optimal combination of sale price for a product and bids for advertising. The system and method address the non-linear relationship between...
8650265 Methods of dynamically creating personalized Internet advertisements based on advertiser input  
The World Wide Web portion of the Internet is largely supported by advertising. To deliver the most effective advertising, a system for dynamically creating customized advertisements is...
8639564 Advertisement campaign system using socially collaborative filtering  
In one embodiment, a method comprises identifying, in a network, user selection preferences of an identified user having accessed the network, the identifying based on an accumulation of user...
8635105 Consumer experience portrayal effectiveness assessment system  
A system assesses consumer experience portrayal effectiveness by evaluating neuro-response measurements for a consumer directly experiencing stimulus and/or indirectly experiencing stimulus...
8626585 Selection of images to display next to textual content  
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting thumbnail images to display with text advertisements. In one aspect, a method...
8620288 Targeted mobile content insertion and/or replacement  
A method is provided for altering content of a webpage served from a content provider's server (32). The method includes: receiving a data request at a proxy server (22) over a wireless...
8620744 Systems and methods for list ranking and ads placement using interaction features  
Systems and methods for placing ads in a block on a webpage are disclosed. Generally, two ranking models are trained using a first and second ads data set. The first model predicts a first click...
8620745 Selecting advertisements for placement on related web pages  
Systems and methods are described that select advertisements for placement on a series of consecutively-accessed web pages, such as consecutively-accessed web search results pages generated in...
8620721 System and method for determining relative preferences for marketing, financial, internet, and other commercial applications  
A method analyzes preferences of one or more participants. Each of the participants may be presented with a plurality of evaluation items that illustrate various marketing options. Response data...
8620748 Multi-dimensional method for optimized delivery of targeted on-line brand advertisements  
A method of delivering targeted on-line advertising to an end user of a computer network system comprises creating an advertisement campaign having a plurality of dimensions associated therewith,...
8612285 Unified access of key figure values  
In a computing system, key figures are made available for selection in an electronic data repository. The key figures are selectable by any of a plurality of distributed systems. A request for a...
8606634 Providing advertising in a virtual world  
Technologies are described herein for providing advertising in a virtual world. An inventory list identifying a plurality of virtual objects is provided. A selection of one or more virtual objects...
8583487 Method and system for media initialization via data sharing  
A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes...
8583483 Online platform for web advertisement competition  
Embodiments discussed herein relate to creating and managing competitive campaigns for advertisement spaces on a web page. Competitive campaigns may take several forms, including boosting bids for...
8571923 Advertisements driven by user  
Systems, methods and computer-storage media are provided for distributing advertising content with improved accessibility for users and with a reduced-cost architecture for the web site provider....
8559316 Method and system to apply treatments to different channels  
A method to apply different treatments may include defining at least one treatment and selecting at least one channel. The method further may include applying the at least one treatment to the at...
8554647 Location-based categorization prompting of transactions  
Systems, methods, and computer program products are provided for providing suggested transaction categories based on location. The system includes a computer apparatus including a processor and a...
8543453 Publication evaluation  
A publication evaluation subsystem generates publication scores for publications. Each publication score is indicative of an expected performance for content that is presented with the...
8539067 Multi-campaign content allocation based on experiment difference data  
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating...
8538006 Systems, methods, and computer program products for providing interactive interfaces to call center agents  
Embodiments of the present invention provide computer program products, methods, and systems for providing an interactive interface to a particular agent of a plurality of call center agents. In...
8533043 Clickable terms for contextual advertising  
An online advertising selects online advertisements for display on a network location taking into account a probability that a candidate online advertisement will receive a click on a particular...
8528811 Systems and methods for targeted point-of-sale advertisements  
Systems and methods of presenting targeted content to consumers at a point of sale using a customer profile derived at least in part from consumer credit or debit card information transmitted from...
8533044 Considering user-relevant criteria when serving advertisements  
The present invention is directed to selecting an advertisement to be presented in an ad space of a webpage. A criterion (e.g., keyword, image, audio element, etc.) is selected to evoke the...
8533042 Neuro-response stimulus and stimulus attribute resonance estimator  
A system determines neuro-response stimulus and stimulus attribute resonance. Stimulus material and stimulus material attributes such as communication, concept, experience, message, images, audio,...
8527341 Method and system for electronic advertising  
A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website, and determining a hurdle rate that is based at least on...
8527339 Quality based pricing and ranking for online ads  
A “Quality-Based Ad Pricer” prices ads as a function of how users respond to a particular page and/or domain to which they are sent by an online advertisement. User experience is improved by...
8527343 Distributing content across multiple content locations  
Methods, systems and computer program products are described for optimizing the purchase of ad impressions across multiple content providers. A first candidate value for an effective cost per...
8527342 Method and system for electronic advertising  
A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website and determining a hurdle rate, based at least on the...
8504422 Enhancing photo browsing through music and advertising  
Techniques for recommending music and advertising to enhance a user's experience while photo browsing are described. In some instances, songs and ads are ranked for relevance to at least one photo...

Matches 1 - 50 out of 123 1 2 3 >