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US20140365318 VIEW-BASED PRICING OF ADVERTISEMENTS IN SCROLLABLE ADVERTISEMENT UNITS  
An online system determines the pricing of an advertisement included in a scrollable advertisement unit including multiple advertisements and a display area presenting one or more advertisements....
US20120253947 METHOD AND SYSTEM FOR PROVIDING BIDS FOR IMPRESSIONS  
Systems and methods are disclosed for placing bids for impressions on exchange servers, and ultimately supplying a creative for each impression to an intended recipient, for which a user of the...
US20120084158 SYSTEM AND METHOD FOR PROVIDING COMMUNICATIONS  
Embodiments of the system and method for providing communications are concerned with addressing a relevant communication to a recipient based on a message received from the recipient. At least one...
US20130097028 Dynamic Floor Pricing for Managing Exchange Monetization  
Systems and method are provided for conducting an auction to match an advertising payload to an available advertising impression. In the auction, a dynamic floor price is provided. The dynamic...
US20110040612 MACHINE LEARNING FOR COMPUTING AND TARGETING BIDS FOR THE PLACEMENT OF ADVERTISEMENTS  
In embodiments of the present invention, improved capabilities are described for refining an economic valuation model, through machine learning, to evaluate information relating to a plurality of...
US20110029388 Social Advertisements and Other Informational Messages on a Social Networking Website, and Advertising Model for Same  
A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based...
US20140172587 DYNAMIC FLOOR PRICES IN SECOND-PRICE AUCTIONS  
Systems, methods, and computer storage media having computer-executable instructions embodied thereon that dynamically set floor prices in a second price auction for impressions or events....
US20120303465 CUSTOM USER DEFINABLE KEYWORD BIDDING SYSTEM AND METHOD  
A system and method allow a user or business entity to create customized rules for bidding on keywords to/from a search engine. A bid automation engine allows a user or business entity to specify...
US20110246310 Systems and Methods for Providing a Demand Side Platform  
The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a...
US20130066725 METHODS AND SYSTEMS FOR ACQUIRING ADVERTISEMENT IMPRESSIONS  
A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based...
US20140188633 Allocation of Content Inventory Units  
This specification describes technologies relating to selection and delivery of online content. In general, one aspect of the subject matter described in this specification can be embodied in...
US20130085868 SYSTEM AND METHOD FOR GENERATING AN EFFECTIVE BID PER IMPRESSION BASED ON MULTIPLE ATTRIBUTION OF PAY-PER-CONVERSION ADVERTISING  
A system and method for calculating an effective bid per impression are disclosed. The system and method may receive a price per conversion bid of an advertiser and information from at least one...
US20140188632 ALLOCATION OF CONTENT INVENTORY UNITS  
This specification describes technologies relating to selection and delivery of online content. In general, one aspect of the subject matter described in this specification can be embodied in...
US20140019261 SPONSORED ADVERTISEMENT RANKING AND PRICING IN A SOCIAL NETWORKING SYSTEM  
A social networking system (SNS) provides sponsored stories and organic stories about actions taken by other SNS users to a viewing user. Organic stories are selected based on the likelihood the...
US20100323716 CONTROLLING AD DELIVERY TO MOBILE CLIENTS  
Systems and methods for controlling ad delivery to mobile clients while maintaining user privacy are herein provided. One exemplary method involves a location broker service. The method includes...
US20120253945 BID TRAFFIC ESTIMATION  
Some implementations provide techniques for estimating impression numbers. For example, a log of advertisement bidding data may be used to generate and train an impression estimation model. In...
US20140149215 DETERMINING KEYWORDS FOR CONTENT ITEMS  
A social networking system receives a request to generate a post including a content item from a user and extracts a topic from the content item. Using the extracted topic, the social networking...
US20130325636 Systems And Methods For Availability Based Computer Marketing Campaign Optimization  
A method and system for availability based computer marketing optimization is presented. An advertiser maps product identifiers representing products and/or services for their respective business...
US20130066712 METHOD AND SYSTEM FOR SERVING ADVERTISEMENTS BASED ON VISIBILITY OF AD-FRAMES  
Introduced is a method for presenting online advertisements based on a visibility of an advertisement (ad) spot in online content. The method includes determining ad spots that are visible or at...
US20150127473 SYSTEM AND METHOD FOR PROVIDING A BIDDING PLATFORM RESPECTIVE OF A USER INTENT  
A system and method for generating real-time bids based on a user intent. The system comprises: receiving at least one variable from a user device; determining a user intent of a user of the user...
US20140058849 System and Methods for Generating Dynamic Market Pricing for Use in Real-Time Auctions  
A system and methods for generating dynamic market pricing that is fair for both publishers and advertisers and the use of the pricing in real-time auctions. When a user views content over the...
US20140108160 PRESENTING SPONSORED AND UNSPONSORED CONTENT IN SEARCHES OF TRAVEL PRODUCTS  
The disclosed embodiments provide a system that processes a query from a user. During operation, the system obtains a set of travel products matching the query. Next, the system provides a minimum...
US20120215645 ADVERTISEMENT SYSTEM AND METHOD BASED ON TRAFFIC QUALITY  
An advertisement system and method based on a traffic quality of a medium are provided. The advertisement system, in which an advertiser selects a medium on which an advertisement of the...
US20100312651 Truth Revealing Market Equilibrium  
To use market clearing methods to determine market equilibrium, a market clearing situation is established by determining a number of items to be sold at the market price and allotting a number of...
US20140379491 AUCTION APPARATUS AND AUCTION METHOD  
An auction apparatus according to the application includes a plan receiving unit and an auction providing unit. The plan receiving unit receives plan information indicating a plan of content from...
US20120041816 SYSTEMS AND METHODS FOR DETERMINING COMPETITIVE MARKET VALUES OF AN AD IMPRESSION  
The present disclosure is directed to methods and systems for determining competitive market values for an ad impression on an advertiser exchange. An engine executing on a device may receive a...
US20130339149 CONTENT DISTRIBUTION SYSTEM AND METHOD  
Methods, systems, and articles of manufacture consistent with the present invention provide an electronic marketplace that matches units of content from secondary content providers with suitable...
US20130297429 CONTENT DISTRIBUTION SYSTEM AND METHOD  
Methods, systems, and articles of manufacture consistent with the present invention provide an electronic marketplace that matches units of content from secondary content providers with suitable...
US20110208596 METHOD AND SYSTEM FOR PROVIDING ADVERTISING IN WHICH THE BID PRICE PER UNIT TIME IS ADJUSTED IN ACCORDANCE WITH ADVERTISING TRAFFIC  
A method and system for offering an advertisement by adjusting a bid price per unit time according to advertising traffic are provided. The advertisement offering method includes determining a bid...
US20130246167 Cost-Per-Action Model Based on Advertiser-Reported Actions  
According to a cost-per-action advertising model, advertisers submit ads with cost-per-action bids. Ad auctions are conducted and winning ads are returned with contextually relevant search...
US20140379493 AUCTION APPARATUS AND AUCTION METHOD  
An auction apparatus according to the application includes a plan receiving unit and an auction providing unit. The plan receiving unit receives plan information indicating a plan of content from...
US20120130828 SOURCE OF DECISION CONSIDERATIONS FOR MANAGING ADVERTISING PRICING  
Methods and systems for training predictive models for an advertising price management system. One method includes storing information to a database about a past price determined by the...
US20140136342 Systems and Methods for Buying Viewable Ad Space Based On Synchronized User Information  
Systems and methods presented herein may utilize multiple databases spaced geographically around the world to collect user information, the databases being in communication with one another to...
US20140188631 BID SYSTEM FOR ADVERTISEMENT OFFERINGS  
Systems and methods for a proposal system for advertisement offerings are provided. In an embodiment, the system and method receive at least one criteria for an advertisement from a user;...
US20120030035 PAY-PER-ACTION SYSTEM FOR SELLING ADVERTISEMENTS  
A system is disclosed for a pay-per-action (PPA) advertising model. An advertiser reports actions and pays an advertising provider for each action that is reported. The payment may be based on the...
US20110276389 BID LANDSCAPE TOOL  
Techniques are provided that can be used in advertising campaign management in connection with auction-based online advertising. A tool is provided, for use by advertisers or advertising campaign...
US20110320285 Entropic Market Saturation System and Method  
The disclosed subject matter relates to methods, systems, and computer-usable storage mediums for generating competitive advertising bids for smaller geographic markets within a larger geographic...
US20140379492 AUCTION APPARATUS AND AUCTION METHOD  
An auction apparatus according to the application includes a plan receiving unit and a providing unit. The plan receiving unit gradually receives plan information indicating a plan of content from...
US20130238448 Guaranteeing Delivery of Ad Impressions  
Various embodiments pertain to techniques for forecasting and providing guaranteed delivery of ad impression opportunities using real-time bidded platform inventories. In various embodiments, bid...
US20140180831 SYSTEM FOR DETERMINING FEES FOR ONLINE AD IMPACT  
An electronic device implemented method includes facilitating an auction for an ad space of an advertisement network. A bid and a creative are received from an advertiser for the ad space. An...
US20140188630 CONFIGURABLE CLEARING PRICE LOGIC FOR AD EXCHANGES  
Systems, methods, and computer-readable storage media are provided for altering clearing price logic at auction time. Configurable parameters included in the clearing price logic make the logic...
US20140095324 Systems and Methods for Serving Secure Content  
A method and system for maintaining and delivering secure online content includes facilitating registration of secure content with an online content placement auction system, auditing the...
US20150100436 SYSTEM AND METHOD FOR COMBINING PAST USER EVENTS WITH REAL-TIME USER EVENTS TO RAPIDLY RESPOND TO ADVERTISING OPPORTUNITIES  
A system and method for combining past user events with real-time user events to respond to advertising opportunities is disclosed. According to one embodiment, a computer-implemented method...
US20140279052 SYSTEMS AND METHODS FOR ONLINE AUCTION OF DIVERSE ELECTRONIC ADVERTISEMENTS  
Systems and methods are disclosed for executing an online auction of diverse online advertisements. One method includes receiving inventory information for serving ads on a publisher web page, the...
US20130013421 METHODS AND SYSTEMS FOR COLLABORATIVE ADVERTISING  
Methods and systems are disclosed in which a guaranteed delivery advertisement may be appended with a non-guaranteed delivery advertisement. The guaranteed delivery advertisement may be, for...
US20150134464 ADVERTISEMENT INFORMATION AND BIDDING SYSTEM  
A method, system, apparatus, advertising exchange system, and computer program product for acquiring advertisement impressions through an advertisement auction. A first maximum bid price to...
US20150242907 SYSTEMS AND METHODS FOR OPTIMIZING IMPRESSION FREQUENCY  
Systems and methods for optimizing impression frequency for content presented on a client device are provided. A content distribution system selects a subset of available impressions on which to...
US20110191167 SYSTEM AND METHOD FOR EXPLORING NEW SPONSORED SEARCH LISTINGS OF UNCERTAIN QUALITY  
According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said...
US20130311303 ADVERTISEMENT SYSTEM WITH AUCTION/BIDDING FOR ADVERTISEMENT PLACEMENT OPPORTUNITIES  
Embodiments of the invention may include receiving a plurality of bids, wherein each bid corresponds to an advertisement placement opportunity in a plurality of video frames generated by a...
US20140129350 ADVERTISEMENT DISTRIBUTION APPARATUS AND ADVERTISEMENT DISTRIBUTION METHOD  
An advertisement distribution apparatus of the present application includes a storage unit, a calculating unit, a determining unit, and a distributing unit. The storage unit stores a value related...