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US20120078715 ADVERTISING SERVICE BASED ON CONTENT AND USER LOG MINING  
A system and method are disclosed for providing documents related to a search request. The search request may include a search query of one or more keywords, or the search request may be a...
US20140019237 SYSTEM AND METHOD FOR PRESCRIBER-CENTRIC TARGETING  
A system and method for prescriber-centric targeting may use information known about prescribers to determine patients who should be targeted to receive information relating to a target drug. The...
US20120226549 ADVERTISING AND FULFILLMENT SYSTEM  
A method is provided for a method of purchasing goods online, which allows end users to receive money in return for browsing the internet and making purchases. According to the features of the...
US20140046759 CAMPAIGN REWARD SYSTEM WITH SORTING OF OFFERS TO USERS  
A campaign offer system provides an offer using a mobile device. A service provider includes one or more servers with engines and attached storage. The service provider is configured to be in...
US20140244385 ADVERTISEMENT SERVICE USING MOBILE VEHICLE  
The disclosure is related to an advertisement service using mobile vehicles. Particularly, the disclosure relates to providing advertisement content selected based on statistical information on an...
US20130339143 CAMPAIGN REWARD SYSTEM WITH TARGETING OF USERS FOR OFFERS  
A campaign offer system provides an offer with the use of a mobile device. A service provider includes one or more servers with engines and attached storage. The service provider is configured to...
US20110137726 RECOMMENDER SYSTEM BASED ON EXPERT OPINIONS  
The invention refers to a method and system for recommending items of interest to a target and more particularly to a recommender system predicting user interest based on expert opinions.
US20150081431 POSTERIOR PROBABILITY CALCULATING APPARATUS, POSTERIOR PROBABILITY CALCULATING METHOD, AND NON-TRANSITORY COMPUTER-READABLE RECORDING MEDIUM  
A posterior probability calculating apparatus that calculates the posterior probability in a short time includes a user information storage unit, a prior probability calculating unit, a likelihood...
US20150199715 SYSTEM AND METHOD FOR RECOMMENDING ITEMS IN A SOCIAL NETWORK  
The present principles consider stochastic bandits with side observations, a model that accounts for both the exploration/exploitation dilemma and relationships between arms. In this setting,...
US20140143048 AUDIENCE-BASED PRICING IN AN ONLINE SYSTEM  
Advertisements are served to users of an online system. An ad may be given a greater value if a user is near more friends, more people who have a specific interest, more people who have a high...
US20100100423 Picture your prize / bodagle marketing method  
The Picture Your Prize/Bodagle Marketing Method herein known as Bodagle, incorporates advertising into a fun and interactive game of chance. As users play the game their movements throughout the...
US20100312628 SYSTEM AND METHOD FOR DELIVERING CONTENT BASED ON AN EVALUATION OF SENSITIVITY TO SOCIAL ISSUES  
The invention is directed to a method and system for delivering content to users over a computerized system based on an evaluation of sensitivity to social issues, by collecting information from a...
US20120109747 METHODS OF MARKETING MEDICAL SERVICES USING SOFTWARE APPLICATIONS  
The present application relates systems, and methods of using the systems disclosed herein for marketing services and business methods for marketing services. In several embodiments, the system...
US20100323716 CONTROLLING AD DELIVERY TO MOBILE CLIENTS  
Systems and methods for controlling ad delivery to mobile clients while maintaining user privacy are herein provided. One exemplary method involves a location broker service. The method includes...
US20110131093 SYSTEM AND METHOD FOR OPTIMIZING SELECTION OF ONLINE ADVERTISEMENTS  
An advanced system and method for optimizing selection of online advertisements is provided. Decision trees with expressions to evaluate feature values for advertisements may be received, and a...
US20130066710 INCLUDING CONTENT ITEMS IN ADVERTISEMENTS  
Generating an advertisement unit is disclosed. A selection of one or more content items is received. Each of the content items has an associated quality score. A representation of at least one of...
US20110282721 SYSTEMS AND METHODS FOR PROVIDING FUNCTIONAL ADVERTISEMENTS  
One example embodiment includes a computing environment that includes an application for connecting a remote user to a client. The application performs a method of providing functional...
US20140358680 METHOD AND SYSTEM FOR ADVERTISEMENTS IN RESPONSES  
A system and method for management of advertisements is described. Advertised results may be provided based on a ranking and a matching of an advertisement with a sponsored answer and/or an...
US20140164107 ADVERTISEMENT DELIVERY MANAGEMENT APPARATUS AND ADVERTISEMENT DELIVERY MANAGEMENT METHOD  
An advertisement delivery management apparatus according to an embodiment includes an acquisition unit, a determination unit, and an accepting unit. The acquisition unit acquires information on...
US20140149212 ADVERTISEMENT DELIVERY MANAGEMENT APPARATUS AND ADVERTISEMENT DELIVERY MANAGEMENT METHOD  
An advertisement delivery management apparatus according to the present disclosure includes a score determining unit and an allocating unit. The score determining unit determines an allocation...
US20150186952 APPARATUS AND METHOD TO FACILITATE DOWNLOADING MOBILE SOFTWARE APPLICATIONS INTO A PORTABLE ELECTRONIC DEVICE, WHICH SOFTWARE APPLICATIONS INCLUDE ADVERTISEMENTS THAT ARE EMBEDDED WITHIN THE SOFTWARE APPLICATION AND ARE RE-TRANSMITTED TO OTHERS THROUGH USE OF THE PORTABLE ELECTRONIC DEVICE  
An apparatus and method to facilitate downloading mobile software applications into a portable electronic device, which software applications includes advertisements that are embedded within the...
US20110264523 SYSTEM AND METHOD FOR DISTRIBUTING MESSAGES TO COMMUNICATING ELECTRONIC DEVICES BASED ON PROFILE CHARACTERISTICS OF USERS OF THE DEVICES  
The present disclosure related to a system, method and device for distributing messages to electronic devices is provided. The method comprises: identifying two devices that have been...
US20130041750 METHOD OF ATTENTION-TARGETING FOR ONLINE ADVERTISEMENT  
The various embodiments described in the present disclosure, in at least one aspect, relate to computer-implemented methods of online advertisement. In one embodiment, a method includes...
US20130110622 Advertisement Order Booking Method and System, and Advertisement Delivery Method  
An advertisement order booking method and system based on optimization and an advertisement delivery method of content pushing services based on optimized advertisement order are disclosed in the...
US20120296740 SYSTEM AND METHODS FOR SELECTIVELY IMPLEMENTING ENDORSEMENTS AND VERIFYING ENDORSEMENT COMPLIANCE  
A system and method of implementing endorsements on mobile objects such that brands can recruit advertisers to promote their products and services in exchange for a reward. The method also allows...
US20110184806 PROBABILISTIC RECOMMENDATION OF AN ITEM  
A clustering and recommendation machine determines that an item is included in a cluster of items. The machine accesses item data descriptive of the item. The machine accesses a vector that...
US20110099059 INDEX-BASED TECHNIQUE FRIENDLY CTR PREDICTION AND ADVERTISEMENT SELECTION  
Methods and systems are provided for click through rate prediction and advertisement selection in online advertising. Methods are provided in which output information from a feature-based machine...
US20150058120 Multiple Precision Ad Targeting  
In one embodiment, a method determines advertisement (ad) impressions previously determined for a site and respective predicted probabilities determined for the ad impressions. A mapping table is...
US20110015999 SYSTEM AND METHOD FOR UTILIZING A LATTICE STORAGE STRUCTURE IN AN ADVERTISEMENT SERVING SYSTEM  
Embodiments of the present invention provide for methods, systems and computer program products for utilizing a lattice structure in an advertisement serving system. The method according to one...
US20130246172 PRODUCT-BASED ADVERTISING  
A method and a system that identify seller ads to potential buyers within a network-based commerce system are provided. The method and system may operate to receive a request including a product...
US20130132194 TARGETING ADVERTISEMENTS TO USERS OF A SOCIAL NETWORKING SYSTEM BASED ON EVENTS  
A social networking system enables advertisers to target advertisements to users who are attending events, which may be associated with concepts, temporal information, and locations. Targeting...
US20110047027 SYSTEM AND METHOD FOR DETERMINING WHETHER AN AD IS UBIQUITOUS  
A method of determining whether an advertisement will be served against a search query calculates the ubiquitous index of the advertisement and if at least the ubiquitous index is below a...
US20110307319 SYSTEM AND METHOD FOR DESIGNING AND DISPLAYING ADVERTISEMENTS  
The present disclosure includes a system and method for designing and displaying advertisements. One or more targeted advertising methods include surveying potential customers to ascertain a price...
US20120078714 Method for Implementing Online Advertising  
A system and method for implementing electronic advertising which provides content to users based on observing behavior of certain trendsetters within a member population. The trendsetters are...
US20130066711 Understanding Effects of a Communication Propagated Through a Social Networking System  
Effects of content communications propagated to users of a social networking system may be tracked and measured by the social networking system. Identifiers of content presented to a user within a...
US20110010231 AUDIOVISUAL SYSTEM AND METHOD FOR DISPLAYING SEGMENTED ADVERTISEMENTS TAILORED TO THE CHARACTERISTIC VIEWING PREFERENCES OF A USER  
An audiovisual system for displaying an audiovisual advertisement to a user includes a storage subsystem adapted to receive and store audiovisual advertising segments and to retrieve and transmit...
US20140278968 FACILITATING USER-GENERATED CONTENT  
In one implementation, a computer-implemented method includes receiving, at a computer system, a request to solicit one or more users to generate media content for a campaign; identifying, by the...
US20140236715 TARGETED ADVERTISING IN SOCIAL MEDIA NETWORKS  
Machines, systems and methods for managing reach of an advertisement campaign, the method comprising selecting an initial seed of one or more keywords, such that the initial seed is pertinent to a...
US20150066639 BIDDING FOR ADVERTISING IMPRESSION IN AN ONLINE EXCHANGE USING ONE OR MORE MULTIPLE QUALITY MEASUREMENTS  
A method, apparatus, system, and computer program product provide the ability to bid for an advertising impression. Within an advertising exchange, an advertising bidding impression campaign to...
US20110213659 System and Method for Automatic Matching of Contracts in an Inverted Index to Impression Opportunities Using Complex Predicates and Confidence Threshold Values  
A method for automatic matching of contracts to inventory using a fixed-length complex predicate representation. An item of inventory is described as a Boolean expression, which is converted into...
US20100332315 GENERATION OF IMPRESSION PLANS FOR PRESENTING AND SEQUENCING ADVERTISEMENT AND SALES OPPORTUNITIES ALONG POTENTIAL ROUTES  
A mobile device may present advertisements to users. However, advertisements may be ineffective or dangerous if presented when the attention of the user is unavailable (e.g., while operating a...
US20060212350 Enhanced online advertising system  
The system provides an automatically targeted network for text and graphical advertising based on cost-per-action bidded pricing, wherein actions comprise any of acquisitions, purchases,...
US20110258034 HIERARCHICALLY-STRUCTURED INDEXING AND RETRIEVAL  
Novel and efficient methods are described for indexing advertisements (“ads”) and other resources that are defined and organized in accordance with a hierarchical schema. In accordance with at...
US20110202406 METHOD AND APPARATUS FOR DISTRIBUTING ITEMS USING A SOCIAL GRAPH  
An approach is provided for distributing items via a store. A social graph associated with a user account at a store is retrieved. The social graph depicts relationships between the user account...
US20110213660 System and Method for Automatic Matching of Contracts in an Inverted Index to Impression Opportunities Using Complex Predicates with Multi-Valued Attributes  
A method for automatic matching of contracts to inventory using a fixed-length complex predicate representation. An item of inventory is described as a Boolean expression, which is converted into...
US20110153421 Context-Based Selection and Presentation of Social Networking System Content and Advertisements  
A social networking system uses information that it obtains from and about its users to select social networking content and advertising for presentation to users in a way that optimizes for one...
US20110004518 METHOD AND USER DEVICE FOR HANDLING MOBILE ADVERTISING  
Personalized advertisements may be provided from a service node to a user, parallel to executing a request from the user device. At the service node, advertisement information may be selected,...
US20110213658 BANKING CENTER COMMUNITY DISPLAY  
Embodiments of the present invention provide a system, method and computer program product for providing a new bank-based communication system. For example, embodiments of the invention provide a...
US20140324577 ANONYMOUS ADVERTISING STATISTICS IN P2P NETWORKS  
An advertising statistics collection system employs multiple peers, a signing server and a collection server to ensure peer privacy when the statistics are gathered. A peer relay system aids in...
US20120191539 CATEGORY SIMILARITIES  
Methods, systems, and apparatus for determining similarity measures between vertical categories based on users' online activities. The similarity measures are symmetric similarity measures based...