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US20140304064 Smart Billing System  
A method for optimizing ad-based conversions is provided. The method may comprise the steps of receiving user input from a user through one or more ad-based entry points, where each entry point...
US20150066629 SYSTEMS, METHODS, AND MEDIA FOR ENHANCING FORM SIGNUP YIELDS ON WEBSITES  
Systems, methods, and media for enhancing form signup yields on websites are provided herein. Methods may include generating a floating callout tab at a location on a webpage, generating a message...
US20120278160 REAL-TIME ADAPTIVE PROBABILISTIC SELECTION OF MESSAGES  
A facility selects a unit of content to include in an instance of a content container. For each of a plurality of units of content, across a plurality of other instances of the content container...
US20110231244 TOP CUSTOMER TARGETING  
Techniques are provided for targeting of online advertisements. Methods are provided in which information including a top set of customers of an advertiser is obtained. Information is obtained...
US20110119125 METHOD AND SYSTEM FOR ONE TAG TRAFFICKING IN DISPLAY ADVERTISING TO ACHIEVE PERSONALIZED AD EXPERIENCES AT SCALE  
A method and system for trafficking one-to-one display ad campaigns centers around a Dynamic Ad Server that generates an advertising creative experience dynamically by assembling different ad...
US20140085047 METHODS AND SYSTEMS FOR EFFICIENT SECURITY SCREENING  
The present invention relates to systems and methods relating to security checkpoints. In some embodiments the present invention includes a security checkpoint system that is optimized in one or...
US20120041817 PRIORITIZING POPULATION SEGMENT ASSIGNMENTS TO OPTIMIZE CAMPAIGN GOALS  
The present technology prioritizes or ranks segments based on the content provider's or content delivery system's goals or priorities. The content delivery system can monitor its performance in...
US20140164098 METHOD AND SYSTEM FOR THE DISTRIBUTION, MAINTENANCE, MANAGEMENT, MERCHANDISING AND ANALYSIS OF DIGITAL BRAND ASSETS ON THE INTERNET  
A digital brand asset system is provided enabling a brand owner to create, distribute, maintain, manage, merchandise and analyze smart brand assets. The system enables distribution and sharing of...
US20100100423 Picture your prize / bodagle marketing method  
The Picture Your Prize/Bodagle Marketing Method herein known as Bodagle, incorporates advertising into a fun and interactive game of chance. As users play the game their movements throughout the...
US20130006754 MULTI-STEP IMPRESSION CAMPAIGNS  
Various embodiments are described for computerized advertising systems and methods. The system may include an ad server that includes an impression campaign engine configured to associate a target...
US20110125572 OPTIMIZATION OF SPONSORED SEARCH SYSTEMS WITH REAL-TIME USER FEEDBACK  
Search and advertising systems may be optimized through the use of user feedback. Selected parameters such as ranking, filtering, placement, and pricing may be optimized to achieve certain...
US20140195335 METHOD AND SYSTEM FOR DYNAMIC ADVERTISING BASED ON USER ACTIONS  
A method and system for dynamically responding to advertisement reactions of a user in social network that includes serving an initial advertisement to a user of a social network; gathering a...
US20110153414 METHOD AND SYSTEM FOR DYNAMIC ADVERTISING BASED ON USER ACTIONS  
A method and system for dynamically responding to advertisement reactions of a user in social network that includes serving an initial advertisement to a user of a social network; gathering a...
US20140095295 METHOD AND SYSTEM FOR IMPLEMENTING CALENDAR OPTIMIZATION  
Disclosed is an improved approach to implement and handle promotion optimization by an enterprise software application. Promotion optimization functionality is provided to permit customer...
US20140207564 SYSTEM AND METHOD FOR SERVING ELECTRONIC CONTENT  
A system and methods are provided for serving content in response to content queries or requests. When a request is received, for content to be presented to a specified user, candidate content...
US20110231247 Pay-Per-Call ad system  
A method and system are provided for connecting consumer searches and phone calls. In accordance with one or more embodiments, the method includes the steps of (a) receiving from a search system...
US20150213482 INCLUDING CONTENT ITEMS IN ADVERTISEMENTS  
Generating an advertisement unit is disclosed. A selection of one or more content items is received. Each of the content items has an associated quality score. A representation of at least one of...
US20130066710 INCLUDING CONTENT ITEMS IN ADVERTISEMENTS  
Generating an advertisement unit is disclosed. A selection of one or more content items is received. Each of the content items has an associated quality score. A representation of at least one of...
US20130246161 SYSTEMS AND METHODS FOR OPTIMIZATION-AWARE DELIVERY PACING ADJUSTMENT IN ADVERTISEMENT SERVING  
Systems and methods for adjusting online ads delivery pace derive, in a computer system, a current impression delivery for an ads display contract. A plurality of estimation bands are delivered...
US20130091010 Audience and Performance Guarantees using a Statistical Model for Risk Assessment  
A risk management system enables users to assess various probabilities of achieving certain audience and advertising delivery guarantees by computing levels of risk associated with various levels...
US20150242885 INVITATIONAL CONTENT ATTRIBUTION  
Systems, methods, and computer-readable storage media for invitational content attribution. The system tracks a user's conversion of an item of invitational content and correlates the user's...
US20120179538 System and Method for Creating and Managing Campaigns of Electronic Promotional Content, Including Networked Distribution and Redemption of Such Content  
A system and method for creation and management of Promotional Campaigns which specify items of EPC that are distributed to Mobile Users. The systems and methods involving networked distribution...
US20110029376 IMPRESSION FORECASTING AND RESERVATION ANALYSIS  
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting forecasted impressions randomly with respect to their impression times. For each...
US20140067522 METHOD AND SYSTEM FOR MANAGING ONLINE PAID ADVERTISEMENTS  
The various embodiments of the present disclosure provide a method and system for managing a plurality of advertisements. The method comprises registering a plurality of users for an advertisement...
US20130006755 Methods, Systems and Computer Program Products for Tailoring Advertisements to a User Based on Actions Taken Using a Portable Electronic Device  
A method of advertising tailored based on usage patterns of a portable electronic device includes determining if a portable electronic device has entered an area associated with a local area...
US20130311269 SYSTEM AND METHOD FOR RECOMMENDING A GRAMMAR FOR A MESSAGE CAMPAIGN USED BY A MESSAGE OPTIMIZATION SYSTEM  
A system and method is provided for recommending a grammar for a message campaign used by a message optimization system. A user specifies parameters for a new campaign, from which a set of...
US20120203624 Systems and Methods for Placing Advertisements  
Systems and methods provide techniques for associating advertisements with relevant content on a user interface. A method for placing advertisements on a user interface includes providing a user...
US20110251889 INVENTORY CLUSTERING  
Various embodiments provide techniques for inventory clustering. In one or more embodiments, a set of inventory to be processed is placed into an initial cluster. The inventory can be related to...
US20150066630 CONTENT SELECTION WITH PRECISION CONTROLS  
Systems and methods for content selection with precision controls include receiving a content selection parameter value and a degree of precision specified by a content provider. A content...
US20140058827 METHOD AND APPARATUS FOR OPTIMIZING THE DELIVERY OF DISPLAY ADVERTISING IMPRESSIONS  
In a display advertising environment, within the constraint of a fixed advertising budget, and fixed or variable price per impression, delivery of the above mentioned budget is maintained as a...
US20110099059 INDEX-BASED TECHNIQUE FRIENDLY CTR PREDICTION AND ADVERTISEMENT SELECTION  
Methods and systems are provided for click through rate prediction and advertisement selection in online advertising. Methods are provided in which output information from a feature-based machine...
US20130297408 DETERMINING ADVERTISEMENT PREFERENCES  
Selecting an advertisement is disclosed. A preference event associated with a first advertisement is received from a first user. A quality score for the first advertisement is determined based at...
US20110066487 ADVERTISEMENT REVENUE MANAGEMENT  
Maximizing revenue for sales of advertisement slots between a content provider and an advertiser includes identifying a plurality of advertiser segments and identifying a plurality of...
US20110004511 LBS NOWCASTING SENSITIVE ADVERTISING AND PROMOTION SYSTEM AND METHOD  
A system and method for combining the delivery of advertising with weather predictions that are limited in geographical area and time, and hence which are much more precise but also more time...
US20130179252 METHOD OR SYSTEM FOR CONTENT RECOMMENDATIONS  
Methods and systems are provided that may be utilized to recommend content to a user.
US20110282731 Systems and Methods for Optimizing Marketing Investments  
Systems and methods for optimizing marketing investments are provided. The system includes a computer system in electronic communication with a business over a first communications link, means for...
US20120030011 Systems and Methods for Estimating a Conversion Rate for a Digital Advertisement Based on Dwell Times Associated with the Digital Advertisement  
The present disclosure is directed to systems and methods for estimating a conversion rate associated with a digital ad. Generally, an ad provider and/or an ad campaign management system detects...
US20130268350 System and Method for Optimization of Viral Marketing Efforts  
Systems and methods for optimizing viral marketing efforts are disclosed in which a trial a viral marketing trial program is presented to a user. The viral marketing trial program includes a user...
US20120022938 Automated Multivariate Testing Technique for Optimized Customer Outcome  
Novel tools and techniques to optimize, from a merchant's perspective, the outcomes of interactions between the merchant and its customers (whether existing, new, or potential customers). In an...
US20120072279 Overlapping Experiments  
User queries are received, with each query requesting a service from a server. Overlapping experiments are performed on at least a portion of the queries, with each experiment modifying one or...
US20150213481 OPTIMIZATION OF ADVERTISEMENTS  
An ad optimizer includes a suggestion tool to provide suggestions on descriptors based on, for example, ad creatives. The suggestion tool receives, through a user interface, an input identifying...
US20130066711 Understanding Effects of a Communication Propagated Through a Social Networking System  
Effects of content communications propagated to users of a social networking system may be tracked and measured by the social networking system. Identifiers of content presented to a user within a...
US20140074589 SYSTEM AND METHOD FOR THE SELECTION AND DELIVERY OF A CUSTOMIZED CONSUMER OFFER OR ENGAGEMENT DIALOG BY A LIVE CUSTOMER SERVICE REPRESENTATIVE IN COMMUNICATION WITH A CONSUMER  
A computer-implementable method for selection and delivery of a customized consumer offer or engagement dialog by a live customer service representative (CSR) in communication with said consumer...
US20130197992 Method and System/Program for Managing and Generating Real-Time Rewards, Loyalty Points, and Advertising  
The present invention is a method and system for generating real-time rewards, loyalty points, and advertising using a mobile application and quick response codes. The mobile application consists...
US20130166374 MANAGING REPUTATIONS  
In general, a method includes enabling a user to specify a rule that causes a message to be formed, the rule being based on a reputation of a product and the reputation being based on information,...
US20110264511 ONLINE SERVING THRESHOLD AND DELIVERY POLICY ADJUSTMENT  
The present invention provides techniques for use in association with online advertising, relating to use of serving thresholds, associated with predicted click through rates, and delivery...
US20110112900 MIDFLIGHT ONLINE ADVERTISEMENT CAMPAIGN OPTIMIZER  
Methods and systems are provided for optimization of online advertising campaigns. Methods and systems are provided in which, in manner that may be partially or fully automated, during a period of...
US20120059708 Mapping Advertiser Intents to Keywords  
In one embodiment, a method includes constructing an intent map for a plurality of products, the intent map comprising intent topics and each intent topic comprising intents, and then deriving a...
US20130218664 SYSTEMS AND METHODS TO PROVIDE AND ADJUST OFFERS  
In one aspect, a computing apparatus is configured to allow merchants to initiate offers in an offer campaign based on a spending pattern specified by the merchant, such as the lack of...
US20140019229 DISPLAY OF USER SELECTED ADVERTISING CONTENT IN A DIGITAL ENVIRONMENT  
A system and method for placing an advertisement in a digital environment based upon a user's choice, subject to certain predetermined parameters, is disclosed. Through the method, a user is...