Match Document Document Title
US20120078707 Measuring Inline Ad Performance for Third-Party Ad Serving  
A method, apparatus, and computer program product for measuring inline internet ad performance for third-party ad serving. The method comprises receiving an original third-party internet ad and...
US20130218666 SELECTING WHISPER CODES TO PRESENT WITH OFFERS  
A social networking system captures performance metrics of an offer by selecting a whisper code to include in an offer when presenting the offer to users of the social networking system. The...
US20120323674 CREATION AND USAGE OF SYNTHETIC USER IDENTIFIERS WITHIN AN ADVERTISEMENT PLACEMENT FACILITY  
In embodiments of the present invention, improved capabilities are described for creating and using Synthetic User Identifiers within an advertising analytic platform for the purpose of targeting...
US20110093328 ITEM INFORMATION SYSTEM  
An item information system for providing item-related information includes an item mapping of item codes to item information related to the items and a user mapping of user identifiers to user...
US20120150625 Systems, Methods and Apparatus for Valuation and Tailoring of Advertising  
A system and method classifies advertising based on referencable attributes. An individual advertisement is classified by predefined referencable attributes. The advertisement and the predefined...
US20150170213 SYSTEM AND METHOD FOR SEQUENCING MESSAGES AND EVENTS WITHIN A CAMPAIGN  
A system and method for sequencing events and messages within a campaign is provided. The system includes a network communication system for identifying a plurality of messages within a message...
US20130173358 ASSOCIATING VEHICLES WITH ADVERTISEMENT DISPLAY AND CONVERSION  
A deal manager associates a unique vehicle-offer code or identifier to each vehicle and/or advertisement to be displayed on a vehicle. The unique vehicle-offer code or identifier corresponds to an...
US20120245995 METHOD AND SYSTEM FOR ENABLING LOCATION BASED ADVERTISEMENTS WITH PAY FOR PERFORMANCE  
A system for offering mobile location based advertisements based on a pay for performance method is presented. The system serves and tracks advertisements and business locations searched and...
US20120109737 Measuring the Effects of Social Sharing on Online Content and Advertising  
A computer-implemented method, advertising network, and computer readable medium for measuring ad performance metrics after user-initiated sharing activity at a website. The method commences by...
US20140222548 Inverse Referral Systems and Methods  
A system for providing and measuring consumers' product referrals and recommendations about any given product or business, while allowing the consumers to acknowledge who or what influenced their...
US20150112792 SYSTEM AND METHOD FOR PROVIDING USER INFORMATION FOR CUSTOMIZED CONTENT PROVISION SERVICE  
The present invention relates to a system and method for providing user information for a customized content provision service which enables a content distributor to collect action plans of the...
US20130024270 SYSTEMS AND METHODS FOR TRANSACTIONS-BASED CONTENT MANAGEMENT ON A DIGITAL SIGNAGE NETWORK  
A transaction-based content management system for a digital signage network displays a piece of content until a predetermined level of transactions occurs.
US20130006754 MULTI-STEP IMPRESSION CAMPAIGNS  
Various embodiments are described for computerized advertising systems and methods. The system may include an ad server that includes an impression campaign engine configured to associate a target...
US20130268348 Systems and Methods for Scoring Internet Ads and Ranking Vendors  
Computer-implemented systems and method are taught for scoring an internet ad and/or ranking a vendor based on a combination of quantitative and qualitative characteristics.
US20130211905 ATTRACTIVENESS-BASED ONLINE ADVERTISEMENT CLICK PREDICTION  
The probability that a user clicks on an online advertisement may be dependent on an attractiveness of the online advertisement. In determining such click probability, an advertisement...
US20130117100 System for Distributing Advertisements to Multiple Locations  
Systems and methods for distributing an advertisement are provided. In one embodiment, an advertisement distribution device comprises a database manager configured to select an advertisement to be...
US20110161159 SYSTEMS AND METHODS FOR INFLUENCING MARKETING CAMPAIGNS  
Systems and methods for influencing an Internet-based marketing campaign are provided. An introduction panel is sent to a plurality of N generation recipients. Each respective N generation...
US20130346184 CONTACT HISTORY FOR PROMOTION MANAGEMENT  
A computer implemented method for producing a contact history for a marketing campaign is described. The method includes producing a promotion version history table for the marketing campaign,...
US20130097011 Online Advertisement Perception Prediction  
An advertisement perception predictor may forecast the effectiveness of an online advertisement in a web page by predicting whether the online advertisement may be perceived by a consumer. The...
US20150081419 METHOD AND SYSTEM FOR IMPLEMENTING DYNAMIC LINK TRACKING  
The present application presents an improved approach for dynamically generating tracking links. In some embodiments, the present invention allows for the defining of tracking link templates...
US20120179535 NAVIGATION SERVER AND NAVIGATION SYSTEM  
A navigation server and the like capable of improving determination accuracy of advertisement effectiveness is provided. According to a navigation system of the present invention, it is determined...
US20150112793 SYSTEMS AND METHODS FOR FACILITATING MONETIZING BRAND INTEGRATION WITHIN ONLINE CONTENT  
Monetizing brand integration within online content may be facilitated. Parameter values for parameters describing characteristics of online content, access points, and/or producers may be...
US20130066705 METHODS AND SYSTEMS FOR PROCESSING AND DISPLAYING ADVERTISEMENTS OF VARIABLE LENGTHS  
A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based...
US20110282721 SYSTEMS AND METHODS FOR PROVIDING FUNCTIONAL ADVERTISEMENTS  
One example embodiment includes a computing environment that includes an application for connecting a remote user to a client. The application performs a method of providing functional...
US20120179538 System and Method for Creating and Managing Campaigns of Electronic Promotional Content, Including Networked Distribution and Redemption of Such Content  
A system and method for creation and management of Promotional Campaigns which specify items of EPC that are distributed to Mobile Users. The systems and methods involving networked distribution...
US20100306043 Measuring Impact Of Online Advertising Campaigns  
Methods and systems allow measurement of effectiveness of advertising campaigns based on online advertisements targeted towards specific sets of members. A set of members is allowed to see an...
US20110112899 SYSTEMS AND METHODS FOR MANAGING MARKETING PROGRAMS ON MULTIPLE SOCIAL MEDIA SYSTEMS  
System and method for managing marketing programs on multiple social media systems. The method includes the steps of creating a message for one or more social media systems associated with a...
US20130262188 SOCIAL MEDIA BRAND MANAGEMENT  
A real-time social media system brand management system that provides a balanced approach to listening, posting and reporting, using an agency model for creating one or more posts, tagging the...
US20120041816 SYSTEMS AND METHODS FOR DETERMINING COMPETITIVE MARKET VALUES OF AN AD IMPRESSION  
The present disclosure is directed to methods and systems for determining competitive market values for an ad impression on an advertiser exchange. An engine executing on a device may receive a...
US20130097009 CONTENT DISTRIBUTION SYSTEM AND METHOD  
Methods, systems, and articles of manufacture consistent with the present invention provide an electronic marketplace that matches units of content from secondary content providers with suitable...
US20140136315 METHODS, SYSTEMS AND COMPUTER PROGRAM PRODUCTS FOR TAILORING ADVERTISEMENTS TO A USER BASED ON ACTIONS TAKEN USING A PORTABLE ELECTRONIC DEVICE  
A method of advertising tailored based on usage patterns of a portable electronic device includes determining if a portable electronic device has entered an area associated with a local area...
US20130346182 MULTIMEDIA FEATURES FOR CLICK PREDICTION OF NEW ADVERTISEMENTS  
Multimedia features extracted from display advertisements may be integrated into a click prediction model for improving click prediction accuracy. Multimedia features may help capture the...
US20120245994 TRACKING AND REWARDING MAILER RESPONSE  
Direct mail campaigns for a plurality of vendors are included in a rewards program. The corresponding mailers have a distinctive identifier visible from the outside of the mailer and a unique code...
US20130346185 TRACKING RESPONSES TO PROMOTIONS  
A computer implemented method for response tracking is described. The method includes obtaining one or more responses to one or more promotions, attributing the one or more responses to one or...
US20140278913 ADVERTISEMENT CAMPAIGN SIMULATOR  
A shadow ad can be evaluated by receiving an ad request, identifying at least one shadow ad and at least one actual ad based on the received ad request, generating an ad ranking by analyzing one...
US20130254013 BRAND POSITIONING AND PROMOTION IMPACT EVALUATION SYSTEM  
Systems and methods described herein relate to brand positioning and promotion impact evaluation for stationary sales brands. According to one embodiment of the present subject matter, an impact...
US20140114738 Automatic Check-In Using Social-Networking Information  
In one embodiment, a method includes detecting by a computer system of an entity a client system identifier. The detection is accomplished using a first wireless communication method. The method...
US20140358665 Predictive Item Bundling Recommendation Systems And Methods  
Example online payment systems and methods are described. In one implementation, a method generates a list of a plurality of candidate items that can be associated to a base item to form a...
US20110276388 System and Method for Managing, Distributing, and Advertising a Plurality of Promotional Offers  
The present invention is a system and method for managing, distributing, and advertising a plurality of promotional offers. The promotional offers are deals such as coupons, gift certificates, and...
US20140089082 METHOD AND SYSTEM FOR ONLINE ADVERTISING  
A computer implementable online advertising method is provided. A basic price for publishing an advertisement for a pre-specified duration is determined. A score indicative of the performance of...
US20140067518 MULTI-CHANNEL MARKETING ATTRIBUTION ANALYTICS  
A marketing analytics system may include a mixed marketing channel modeling module to determine a mixed marketing channel model for a macro level, and an attribution analysis module to determine...
US20150025957 METHOD AND APPARATUS FOR TESTING IN-PRODUCT MARKETING CONTENT  
A computer implemented method and apparatus for testing in-product marketing content. The method comprise defining a plurality of populations for a user base of a software application using a...
US20110208578 Offer Delivery System  
An offer delivery system provides a mechanism for coordinating presentation of offers to customers that may originate from multiple different sources and that may be delivered to the customers...
US20130151331 SYSTEM AND METHODS THEREOF FOR AN ADAPTIVE LEARNING OF ADVERTISEMENTS BEHAVIOR AND PROVIDING A RECOMMENDATION RESPECTIVE THEREOF  
A system and method for adaptive learning of at least one advertisement behavior. The method comprises receiving electronically at least one advertisement and associated metadata from a client...
US20130151330 METHODS AND SYSTEM FOR PREDICTING INFLUENCE-BASIS OUTCOMES IN A SOCIAL NETWORK USING DIRECTED ACYCLIC GRAPHS  
In some embodiments, a method includes defining a directed acyclic graph that models a social network. The directed acyclic graph can have a set of alteration nodes that collectively define a...
US20150066627 SYSTEM AND METHOD FOR DELIVERING TARGETED ADVERTISEMENTS AND/OR PROVIDING NATURAL LANGUAGE PROCESSING BASED ON ADVERTISEMENTS  
The system and method described herein may use various natural language models to deliver targeted advertisements and/or provide natural language processing based on advertisements. In one...
US20150012349 REACTIVE SEGMENTING SYSTEM AND ASSOCIATED METHODS  
A computer-implemented method for providing decision support for marketing of online advertising includes creating bid records using information parsed from real-time bidding (RTB) event data for...
US20130144709 COGNITIVE-IMPACT MODELING FOR USERS HAVING DIVIDED ATTENTION  
Systems and methods are provided for modeling the cognitive impact of content displayed on a first device on a user engaged with a second device. An exemplary method involves obtaining activity by...
US20130226690 System & Method of Presenting Content Based Advertising  
A system and method searches, identifies, tests and/or evaluates websites and content related ads for suitability. The results can be used to target ads more effectively to users and identify and...
US20150120432 GRAPH-BASED RANKING OF ITEMS  
Graph based evaluation by a computing device or system is described. In some example techniques, one or more subgraph nodes of a relationship subgraph may be generated based at least in part on a...