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Title:
Portable merchandise display rack
United States Patent 2079224
Abstract:
The principal objects of this invention are to provide a display rack for merchandise and the like that is attractive, mobile, versatile in its uses, and eliminates the usual accident hazards of customers tripping over merchandise. A further object of this invention is to provide a display...


Inventors:
Paschell, Anthon H.
Application Number:
US7341936A
Publication Date:
05/04/1937
Filing Date:
04/09/1936
Assignee:
Paschell, Anthon H.
Primary Class:
Other Classes:
211/49.1, 312/234, 312/281
International Classes:
A47F5/00
View Patent Images:
Description:

The principal objects of this invention are to provide a display rack for merchandise and the like that is attractive, mobile, versatile in its uses, and eliminates the usual accident hazards of customers tripping over merchandise.

A further object of this invention is to provide a display rack for merchandise that is so constructed that the merchandise to be displayed is in a stable attitude and not likely to be accidentally dislodged from the rack.

A still further object of this invention is to provide a display rack for merchandise that has detachable shelving and separators in order that irregular items may be displayed or several different kinds of products displayed on the same rack.

A still further object of this invention is to provide a display rack for merchandise or the like that has combined with it a storage com0 partment for the merchandise displayed so that the regularity of the display on the face will not be broken and to get bulky merchandise off of the shelves or tables in the store or other place of business.

A still further object of this invention is to Sprovide a display rack for merchandise that may be easily and quickly moved from one place to another without the necessity of removing the merchandise from the rack.

A still further object of this invention is to provide a display rack for merchandise that is economical in manufacture, durable and efficient in use.

These and other objects will be apparent to those skilled in the art.

S My invention consists in the construction, arrangement and combination of the various parts of the device, whereby the objects contemplated are attained as hereinafter more fully set forth, pointed out in my claims and illustrated in the accompanying drawing, in which: Fig. 1 is a perspective view of my display rack ready for use and illustrating its construction.

Fig. 2 is an end sectional view of my device and more fully illustrates its construction.

Fig. 3 is a top sectional view of a portion of the front panel of the rack showing the method of placing separators thereon for displaying several different items side by side.

SFig. 4 is a side sectional view of a portion of the .front panel showing the method of attaching step shelves to the front panel for displaying merchandise such as bottled goods in a vertical position.

Fig. 5 is a front plan view of a portion of the o55 - I . front panel of the rack showing the key-hole slots therein for attaching the separators and shelving to the device.

Fig. 6 is a side sectional view of a portion of the base portion of the rack illustrating the placard or price tag holder and more fully illustrates its construction.

The principal objection to devices for displaying merchandise now on the market is that they are not mobile without entailing the necessity of removing the merchandise therefrom, they do not display large merchandise such as canned goods in an attractive manner, they have no arrangement for the accommodation of goods of various shapes and they do not allow goods to be stacked on them in a stable manner. I have overcome these objections by providing a display rack for merchandise that may be moved around with ease when fully loaded, is versatile in its accommodation of varied types of goods and holds the displayed goods in an attitude of great stability.

Referring to the drawing I have used the numeral 10 to designate the front display panel of my device. This member 10 is held rigidly and with its face slanting upwardly and backward by the end pieces II and 12 as shown in Fig. 1 of the drawing. These end pieces I1. and 12 have their forward edges extending out in front of the front face board 10 and form, with this face member an inclined trough. The numeral 13 indicates a base board horizontally secured to the lower edge of the member 10, running between the. sides II and 12 and having its face extending outwardly and upwardly at a right angle to the inclined member 10. The numeral 14 designates the bottom portion of my display rack rigidly secured to the end pieces I and 12 at each of its ends and having its forward end beveled to form an angle of considerable width and thence sloping first upwardly and outwardly and then upwardly and backwardly parallel to the face member 10 and having its uppermost end secured to the base board 13 along that member's outside edge. I have used the numeral 15 to designate the top shelf of my display rack having a substantial width and of a length equal to the length of the inclined member 10. This shelf has its front edge secured to the inclined face member 10 and has each of its side edges secured to the end pieces 11 and 12 at a point below their tops. Secured to the back top edge of the shelf 15 and extending upwardly at right angles to the face of the shelf 15, is the back board 16. By this construction it will be seen with reference to the drawing that by allowing the end pieces I! and 12 to extend above the shelf 15 together with the back board 16 the shelf 15 will be bounded on three of its sides by a retaining wall the shelf not having a wall on its forwardmost edge. Cut at uniform intervals in the inclined face member 10 are the key-hole slots 17 for receiving headed screws 18 or the equivalent which may be permanently secured to a detachable step-shelf 19, or separator member 20. These step-shelves as shown in Fig. 4 of the drawing, and shown dotted in position on Fig. 1 of the drawing, are so constructed that they may be readily attached to the inclined face member by introducing the enlarged head of its screws 18 into the larger aperture of the keyhole slots and pushing downwardly parallel to the face of the member 10 until the body of the screw 18 is forced into the narrow channel of the key-hole slot and the enlarged head of the screws are in contact with the back side of the face 10.

These step shelves when attached to the device form narrow shelves extending the length of the rack and having their upper surface at right angles to the pull of gravity. The numeral 20 designates the detachable separator unit which may be secured to the face member 10 by the use of their large headed screws 18 in conjunction with the key-hole slots 17 as shown in Fig. 3 of the drawing. These separators, 20, are of substantially the same length as the visible vertical height of the member 10 for the purpose of dividing the front panel into compartments or divisions for displaying different types of merchandise side by side. The separators may have a flange 21, on their rearward edge to insure greater stability on and to the member 10.

I have used the numeral 22 to designate a placard or price tag holder which is secured to and extends the full length of the base portion 14 and adjacent the base board 13. This holder, 22, is formed of a piece of metal or other suitable material having its longer edges bent forwardly and then inwardly to form narrow, parallel channels into which a placard or price tag 23 may be placed, as shown by dotted lines in Fig. 6 of the drawing. The numeral 24 indicates castor wheels rotatably secured to the wider side of the base portion 14 to facilitate the mobility of the display rack.

The numeral 25 designates a stack of canned goods in position on the rack and is shown by dotted lines in the drawing.

By this construction and by reference to the drawing, it will be seen that canned or boxed goods may be stacked one on top of each other and may have their label side out and be on an inclined plane which will make a uniform and attractive display of the goods while at the same 0o time the goods are not likely to be tipped from the rack as their center of gravity will tend to hold them tight to the inclined face member 10.

The top shelf, 15, may be loaded with fruit such as oranges and the like, or may be used for disg6 playing other merchandise not adaptable to an inclined position. It may of course, be used also for canned and boxed merchandise. Should it be desired to display bottled merchandise or other forms of merchandise having a flat base but not adapted to stacking, a number of the step-shelves 19 may be easily attached to the face member as the key-hole slots are cut in the face in parallel, vertical and horizontal rows. These same slots may be used for the attachment of one or a plurality of separators, 20. These separators divide the front panel into sections so that merchandise of different types and prices may be stacked on the front and separated from each other. Price tags for each compartment may be slipped into the holder 22 by bending the cards with their ends inward and allowing the ends to spring into the channels.

My display rack may be made of any size and may be used on counters for showing small merchandise or may be used as a floor or window display rack. Some of the many advantages of my rack are that it is adapted to the display of all types and shapes of merchandise, it has adequate storage space in its rear for bulk or additional goods, and it may be easily moved about without tearing down the display. The rack may be set up for display in another room and then wheeled into the position it is to occupy. It is easily moved about when cleaning and when rearranging the floor space. The device is sanitary, is convenient and is not bulky and may be loaded or stacked in many attractive and ornamental ways to boost the sales of merchandise.

As all merchandise is supported above the floor there is no danger of customers tripping over the same, thereby eliminating such undesirable accidents. By the forward edge of the bottom 14 extending upwardly and outwardly the device itself will not be one that any person would likely stumble over. The members 10, 11, 12, 13, 14, 15, and 16 may be secured together by any suitable means such as nails, screws, glue, bolts and like.

Some changes may be made in the construction and arrangement of my improved Portable merchandise display rack without departing from the real spirit and purpose of my invention, and it is my intention to cover by my claims any modified forms of structure or use of mechanical equivalents which may be reasonably included within their scope.

I claim: 1. In a device of the class described, a horizontal bottom portion, a one piece front portion extending upwardly and rearwardly from said bottom portion in a straight plane; said front portion being closer to a vertical plane than to a horizontal plane, a horizontal top portion having its forward marginal edge portion adjacent the upper portion of said front portion, two side portions each of one piece secured to said bottom portion, said front portion, and said top portion; said side portions extending beyond the outside planes of said front portion and said top portion for forming retaining walls, a retaining wall extending along the rear marginal edge portion of said top portion, a supporting base portion at the lower marginal edge portion of said front portion extending at a right angle to said front portion, said front portion being provided with a co plurality of key hole slots, a plurality of shelf members designed to engage the front surface of said front portion, and a plurality of headed screws on each of said shelf members detachably engaging said plurality of key hole slots for de- G5 tachably holding said shelf members on said front portion.

2. In a device of the class described, a horizontal bottom portion, a one piece front portion extending upwardly and rearwardly from said bottom portion in a straight plane; said front portion being closer to a vertical plane than to a horizontal plane, a horizontal top portion having its forward marginal edge portion adjacent the upper portion of said front portion, two side portions each of one piece secured to said bottom portion, said front portion, and said top portion; said side portions extending beyond the outside planes of said front portion and said top portion for forming retaining walls, a retaining wall extending along the rear marginal edge portion of said top portion, a supporting base portion at the lower marginal edge portion of said front portion extending at a right angle to said front portion, said front portion having a plurality of openings, a shelf member designed to engage the front surface of said front portion, and a plurality oi lug members on said shelf member for detachably engaging said plurality of openings respectively for detachably holding said shelf member on said front portion.

ANTHON H. PASCHELL.